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Social Media Support
Career Insights for Digital Content Producer / Writer
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Scorecard
Based on Virginia data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$69,106 / year median in Virginia
+9% projected growth
Job Description
About Gold's Gym DC Metro Gold's Gym DC Metro operates high-volume fitness clubs across Washington, DC, Maryland, and Virginia. We are committed to delivering a world-class member experience while growing our brand through engaging content and authentic community connections. We are seeking a creative, organized, and dependable Social Media Support team member to help execute our organic social media presence by creating, editing, and publishing content while supporting influencer relationships across our clubs. Position Overview The Social Media Support position assists with the execution of Gold's Gym DC Metro's organic social media strategy through content creation, editing, publishing, and influencer coordination. This role is responsible for producing engaging content using both newly captured photos and videos, as well as Gold's Gym DC Metro's existing library of marketing assets. This is a hands-on, execution-focused position that works closely with leadership to maintain a consistent and engaging social media presence. Key Responsibilities Content Creation & Asset Management Capture photo and video content at clubs, events, workouts, member activities, and special promotions as needed. Utilize Gold's Gym DC Metro's existing library of photos, videos, and creative assets to develop engaging social media content. Film short-form vertical video for Instagram, TikTok, Facebook, LinkedIn, and other social platforms. Organize and maintain digital content for future use. Content Editing & Publishing Edit photos and videos using Canva, CapCut, Adobe Express, or similar editing software/apps. Create engaging social media posts using a combination of newly captured and existing content. Publish content according to the approved content calendar. Ensure all content aligns with Gold's Gym DC Metro's brand standards, messaging, and voice. Influencer & Community Support Coordinate approved influencer and community partnerships. Assist with scheduling influencer visits and coordinating content opportunities. Capture content during influencer visits when appropriate. Monitor social media comments and messages, responding when appropriate and escalating member concerns to leadership when necessary. General Support Assist with additional social media and content-related projects as assigned. Stay current on social media trends, platform updates, and emerging content ideas that align with the Gold's Gym brand. Qualifications 1-3 years marketing experience, preferably in fitness, hospitality, or retail. Strong skills in video creation and editing for TikTok and LinkedIn. Proficient in Canva; Adobe or similar tools a plus. Experience with social media management, reputation management, or CRM systems preferred. Highly organized with strong attention to detail. Excellent communication and comfort filming/interviewing people in clubs. Proactive and able to work quickly without errors.