Location:

Travel to all 3 sites required:

Seattle, Lynnwood & Kirkland Compensation:

$50/hour

DOE Schedule:

Full-time We are looking for an experienced, highly creative Social Media & Brand Growth Coordinator to help expand and strengthen the digital presence of our plastic surgery and aesthetic practices across Seattle, Lynnwood, and Kirkland. This is not a basic social media posting position. We are looking for someone who understands how to build a brand, create content that gets attention, grow an audience, and turn social media into a meaningful source of awareness and business growth. The ideal candidate has hands-on experience in plastic surgery, cosmetic surgery, aesthetics, dermatology, med spas, or a similar healthcare/beauty industry and understands the unique opportunities and limitations of marketing these services. You should be highly knowledgeable about TikTok and Instagram, comfortable being on-site and working directly with physicians and staff, and able to take an idea from concept to finished content.

KEY RESPONSIBILITIES

Develop and execute a comprehensive social media strategy across TikTok, Instagram, and other relevant platforms. Build and grow the social media presence for our brands and physicians across all three Washington locations. Create a consistent stream of high-quality, engaging, and relevant video and photo content. Develop creative concepts for physician education, procedures, patient experiences, trends, behind-the-scenes content, staff personalities, FAQs, transformations, and brand storytelling. Work directly with physicians, patient coordinators, nurses, and other staff to capture content. Identify and quickly capitalize on relevant TikTok, Instagram Reels, audio, formats, and social trends. Understand what makes content perform, not simply what looks good. Film, edit, caption, and publish short-form video content. Develop content calendars and maintain a consistent posting schedule. Monitor account performance, follower growth, engagement, reach, views, and other key metrics. Analyze what content is working and adjust the strategy accordingly. Help establish a consistent and recognizable visual identity and voice across all three locations. Identify opportunities to strengthen physician and practice branding. Help develop campaigns and content strategies designed to increase brand awareness, engagement, website traffic, and qualified inquiries. Collaborate with management and marketing teams on promotions, launches, events, new services, and other growth initiatives. Stay current on social media trends, platform updates, competitors, pop culture, and emerging content formats. Maintain organized content libraries and ensure appropriate organization of photos, videos, and other creative assets. Ensure content follows applicable healthcare, privacy, advertising, and platform guidelines. Travel between our Seattle, Lynnwood, and Kirkland locations as needed for content creation.

REQUIRED EXPERIENCE & QUALIFICATIONS

Demonstrated professional experience managing and growing social media accounts. Experience in plastic surgery, cosmetic surgery, aesthetics, dermatology, med spa, beauty, or a related industry strongly preferred. Advanced knowledge of TikTok and Instagram, particularly short-form video. Demonstrated understanding of how to create content that generates views, engagement, and audience growth. Strong knowledge of TikTok trends, sounds, editing styles, hooks, captions, hashtags, and platform functionality. Strong creative instincts and the ability to consistently develop new content ideas. Experience filming and editing short-form video content. Strong understanding of branding and how to maintain a consistent brand identity across multiple locations and platforms. Comfortable working directly with physicians and staff to create content. Strong communication and interpersonal skills. Highly organized and extremely detail-oriented. Ability to work independently, take initiative, and manage multiple projects. Ability to analyze social media performance and use data to improve content strategy. Comfortable working in a fast-paced environment where priorities and trends can change quickly.

TIKTOK EXPERIENCE

TikTok expertise is a major requirement for this position. Candidates should have a strong understanding of the TikTok platform and be able to demonstrate their ability to create and grow content. Please include your TikTok and/or Instagram handle(s) on your resume or application. Professional accounts, personal accounts, or examples of accounts you have managed may be submitted. If you have managed social media accounts for a business, physician, plastic surgeon, aesthetic practice, or other brand, please identify those accounts and describe your role in their growth.

PLASTIC SURGERY & AESTHETIC EXPERIENCE

Experience in plastic surgery or aesthetics is strongly preferred because this position will involve creating content around cosmetic procedures, physicians, patient education, consultations, and aesthetic services. The successful candidate should understand how to create content that is interesting and engaging while still being appropriate for a medical practice and consistent with the physician's and practice's brand. You should be comfortable working around surgical and clinical environments and understand the importance of patient privacy, consent, professionalism, and appropriate representation of medical procedures.

WHAT WE ARE LOOKING FOR

We are looking for someone who: Lives and breathes social media. Understands why people stop scrolling. Can turn a simple physician comment or patient question into compelling content. Knows how to create content not just schedule posts. Is constantly watching trends and thinking about how to apply them to our brands. Has strong visual and creative instincts. Understands that growing an account requires consistency, experimentation, and analysis. Can work with different physicians and personalities while maintaining each individual's brand. Is proactive and will bring ideas to the table rather than waiting to be told what to post. Understands that the goal is not simply to "post more," but to build recognizable brands and generate measurable growth.

COMPENSATION

$50 per hour DOE This position is intended for an experienced social media professional who can take ownership of content creation, social growth, and brand development across our three locations.

Job Type:

Full-time Pay:

From $50.00 per hour

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you have professional experience working with a plastic surgery, cosmetic surgery, aesthetic, dermatology, med spa, or other healthcare/beauty brand? What is your TikTok handle?

Experience:

TikTok:

1 year (Preferred)

Work Location:

In person