E-Commerce Specialist

We are looking for an experienced E-Commerce Specialist to join our team in Opelika, Alabama. In this role, you will drive strategic initiatives that optimize online revenue, enhance customer experience, and elevate brand visibility. This position requires a proactive individual with a strong background in e-commerce platforms and data-driven decision-making.

Responsibilities:

• Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue.
• Monitor daily and weekly trends to identify opportunities and implement swift corrective actions.
• Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements.
• Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning.
• Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement.
• Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages.
• Analyze category-level performance metrics to identify friction points and propose actionable improvements.
• Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent.
• Create engaging and keyword-relevant category page content to enhance customer experience and search rankings.
• Stay informed on Google algorithm updates and implement best practices for e-commerce SEO.