Digital Marketing & E-Commerce Manager 24seven Comfort Apparel Altadena, CA Job Details Full-time $25 - $30 an hour 20 hours ago Qualifications Social media advertising campaigns Marketing automation tools Sales analytics & reporting tools Product marketing Social media management Shopify Research SEM campaigns E-commerce Sales conversion rate (success metric) Online retail experience Organizational skills Pay-per-click (PPC) advertising Managing projects Facebook Marketing analytics AI-driven automation Instagram Marketing Facebook Ads Manager Conversion rate optimization (CRO) Paid search advertising campaigns Full Job Description Digital Marketing & E-Commerce Manager Women's Fashion / E-Commerce

ONLY FORWARD RESUME IF YOU FIT THE REQUIREMENTS

"

Job Type:

30 hours per week

Pay:

$25.00-$30.00 per hour

Schedule:

Monday-Friday About Us 24seven Comfort is an established women's apparel company specializing in comfortable, versatile fashion for today's woman. Our products are sold through our own Shopify website as well as major national retailers and online marketplaces. We are looking for an experienced, hands-on Digital Marketing & E-Commerce Manager to join our in-house team and take ownership of our website, digital marketing, customer acquisition, and online growth. This is not an entry-level position. We are looking for someone who understands both e-commerce and digital marketing and can execute strategies directly rather than simply coordinate with outside agencies. Key Responsibilities Manage and optimize our Shopify website, including merchandising, promotions, collections, product pages, landing pages, and overall customer experience Develop and execute digital marketing strategies designed to increase website traffic, conversion rates, and sales Manage and optimize Meta/Facebook/Instagram advertising Manage and optimize Google Ads and Google Shopping Manage email and SMS marketing campaigns, including segmentation, automation, promotional campaigns, and customer retention Develop strategies to grow our customer email/SMS database Monitor website conversion rates, customer acquisition costs, ROAS, average order value, and other important e-commerce KPIs Use Shopify and Google Analytics data to identify opportunities to improve sales and profitability Plan promotional calendars, product launches, seasonal campaigns, and special offers Work with creative assets including product photography, graphics, video, and advertising content Coordinate influencer, social media, affiliate, and other customer acquisition opportunities when appropriate Improve SEO, product content, and organic search visibility Monitor competitors and identify new marketing opportunities and industry trends Prepare regular reports showing marketing spend, sales performance, ROAS, customer acquisition costs, and recommendations Use AI tools where appropriate to improve marketing analysis, content creation, campaign development, SEO, research, and productivity Work directly with company ownership/management to develop and execute growth strategies Initially coordinate with our existing outside marketing agency and gradually bring additional marketing responsibilities in-house Qualifications 3+ years of experience in digital marketing and/or e-commerce Strong hands-on experience with Shopify Experience personally managing Meta Ads Experience personally managing Google Ads and Google Shopping Experience with email/SMS marketing platforms such as Klaviyo or similar Working knowledge of Google Analytics / GA4 Strong understanding of e-commerce conversion optimization Experience analyzing ROAS, CAC, conversion rates, AOV, and other performance metrics Familiarity with modern AI marketing and productivity tools Strong written communication and organizational skills Ability to work independently and take ownership of projects Ability to identify problems and recommend solutions rather than waiting for direction Experience with a fashion, apparel, beauty, lifestyle, or consumer e-commerce brand is strongly preferred. The Ideal Candidate The ideal candidate is both strategic and hands-on . We are not looking for someone who only posts on social media or coordinates marketing projects. We want someone who understands how the different parts of an e-commerce business work together — Shopify, paid advertising, email/SMS, creative, merchandising, analytics, conversion optimization, customer retention, and emerging AI tools. You should be comfortable reviewing performance numbers, identifying what is and is not working, and personally implementing improvements. Our goal is to build stronger marketing capabilities internally, so this position has the opportunity to take on increasing responsibility as the company grows. Compensation $25.00-$30.00 per hour , depending on experience and qualifications. Approximately 30 hours per week . Applicant Screening Questions Please answer all 10 questions when applying. Applications without completed answers may not be considered. 1. Shopify Experience How many years of hands-on Shopify experience do you have? Please describe the Shopify stores you have personally managed and what you were responsible for. 2. E-Commerce Results Describe one e-commerce business you helped grow. What were the approximate sales when you became involved, what actions did you take, and what measurable results did you achieve? 3. Meta Advertising Have you personally managed Meta/Facebook/Instagram advertising campaigns? What approximate monthly advertising budgets have you managed, and what ROAS or other performance metrics did you achieve? 4. Google Ads & Shopping Describe your hands-on experience with Google Ads and Google Shopping. Have you personally created, managed, and optimized campaigns, or did an outside agency handle them? 5. Email & SMS Marketing Which email/SMS platforms have you used (Klaviyo, Mailchimp, Attentive, etc.)? Describe the automated flows and campaigns you have personally created and the results they produced. 6. E-Commerce Analytics A Shopify apparel website is receiving traffic but sales and conversion rates are low. What are the first five things you would investigate, and what metrics would you review? 7. Customer Acquisition & ROAS If we gave you a monthly digital advertising budget, how would you determine how much to allocate between Meta, Google, retargeting, prospecting, and other channels? What KPIs would determine whether you increased or reduced spending? 8. Fashion/Apparel Experience Have you worked directly with a women's fashion, apparel, beauty, lifestyle, or similar consumer brand? If yes, please identify the type of company and explain your responsibilities. 9. AI & Marketing Tools Which AI tools do you currently use for marketing or e-commerce? Please give specific examples of how you have used AI for advertising, content creation, SEO, analytics, email marketing, product descriptions, creative development, or improving productivity. 10. 90-Day Strategy Imagine you joined an established women's apparel company with a Shopify website and an outside marketing agency currently managing portions of its digital marketing. Your goal is to improve online sales and gradually bring more marketing functions in-house. What would you focus on during your first 30, 60, and 90 days? To Apply Please submit your resume and complete all 10 screening questions above. We are particularly interested in candidates who can demonstrate actual measurable e-commerce results , not simply experience coordinating with agencies. Please include links to Shopify stores, brands, campaigns, portfolios, or other examples of your work when appropriate.

Pay:

$25.00 - $30.00 per hour Expected hours: 30.0 per week

Experience:

Marketing:

3 years (Required)

Work Location:

In person