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FL
Fang LLC
Livestream Coordinator
Career Insights for E-Commerce Assistant
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Scorecard
Based on California data
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What they do
An E-Commerce Assistant assists with the analyzes businesses as potential online clients. May also assist with day-to-day website management, email marketing, customer acquisition and partnerships
$54,768 / year median in California
+5% projected growth
Job Description
Position Summary The Livestream Coordinator supports the planning, execution, and performance of the company's livestream selling activities. This position works closely with livestream hosts and the e-commerce/marketing team to ensure each livestream runs smoothly, products are presented accurately, customer engagement is maintained, and operational or technical issues are addressed quickly. The Livestream Coordinator primarily works behind the scenes while the host is live and is responsible for coordinating products, promotions, audience engagement, livestream timing, and real-time performance. Key Responsibilities 1. Livestream Preparation
- Prepare the livestream schedule, product lineup, pricing, promotions, and talking points before each session.
- Confirm product samples, inventory availability, product links, coupons, and promotional offers.
- Assist with setup and testing of cameras, lighting, microphones, internet connection, computers, and other livestream equipment.
- Coordinate with hosts to review the livestream plan, key selling points, promotions, and session goals.
- Ensure the livestream area is organized and ready before going live. 2. Live Session Coordination
- Support the host throughout the livestream and help maintain the planned flow and pace.
- Monitor comments, questions, viewer activity, and customer engagement.
- Communicate important viewer questions or product requests to the host.
- Manage or coordinate product links, featured products, coupons, promotions, and other platform functions during the livestream.
- Remind the host of upcoming products, promotions, calls to action, and important talking points.
- Help ensure smooth transitions between products.
- Monitor technical issues and coordinate immediate troubleshooting when necessary. 3. Audience Engagement
- Assist with responding to customer questions and comments during livestreams.
- Encourage appropriate viewer interaction, including follows, likes, shares, comments, and product engagement.
- Help maintain a professional and positive environment in the livestream room.
- Monitor inappropriate comments, spam, or other issues and take appropriate moderation actions. 4. Performance Monitoring
- Monitor real-time livestream metrics, including viewer count, engagement, clicks, orders, conversion, and GMV when available.
- Identify products or presentation approaches generating strong or weak customer responses.
- Record important observations during each livestream.
- Prepare post-livestream performance summaries and assist the team in identifying opportunities for improvement. 5. Product & Inventory Coordination
- Coordinate with the warehouse and inventory teams regarding product availability.
- Verify that products promoted during livestreams are available for sale.
- Communicate inventory shortages, product changes, pricing issues, or other concerns to the appropriate team.
- Help organize product samples and livestream merchandise. 6. Compliance & Brand Standards
- Follow company policies and applicable livestream platform requirements.
- Help ensure product descriptions, pricing, promotions, and claims communicated during livestreams are accurate and authorized.
- Monitor the livestream for potential policy or compliance issues and alert the host or management when necessary.
- Maintain professional presentation and protect confidential company, customer, and business information. Qualifications
- Strong communication and organizational skills.
- Comfortable working in a fast-paced livestream environment.
- Ability to multitask and respond quickly to unexpected situations.
- Basic understanding of TikTok Shop, livestream selling, social media, or e-commerce preferred.
- Basic computer and technical troubleshooting skills.
- Strong attention to detail, particularly regarding products, pricing, promotions, and inventory.
- Ability to work effectively with livestream hosts, marketing staff, warehouse personnel, and management.
- Availability to work flexible hours based on the livestream schedule. Preferred Experience
- Previous experience with TikTok Shop, Amazon Live, social commerce, e-commerce, or livestream operations.
- Experience supporting livestream hosts or managing online communities.
- Familiarity with livestream analytics such as GMV, conversion rate, click-through rate, average watch time, viewer retention, and engagement.
- Experience with product demonstrations or consumer products is a plus. Key Performance Indicators (KPIs)
- Livestream execution and operational accuracy
- Viewer engagement and retention
- Product click-through and conversion performance
- GMV and order performance
- Accuracy of product links, pricing, and promotions
- Livestream preparation and on-time execution
- Technical and operational issue response
- Post-livestream reporting and continuous improvement