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RH
Robert Half
E-Commerce and Marketplace Manager
Career Insights for E-Commerce Manager
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Based on California data
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What they do
An E-Commerce Manager is responsible for overseeing an organization's online sales. Responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website.
$97,089 / year median in California
-1% projected decline
Job Description
We are looking for an E-Commerce Manager to lead online marketplace execution and strengthen digital sales performance across Amazon and other major retail channels for a consumer electronics company based in Irvine. This role is suited for a driven individual who can turn channel objectives into practical action plans, coordinate cross-functional teams, and keep initiatives moving from concept through launch. The ideal candidate brings a strong command of marketplace operations, digital merchandising, and performance analysis, with a focus on improving visibility, conversion, and revenue.
Responsibilities:
- Direct daily operations and performance across Amazon and other online retail platforms, with a focus on expanding sales, improving conversion rates, and increasing product visibility.
- Build channel-specific plans that convert broader business goals into clear priorities, timelines, and measurable deliverables.
- Coordinate initiatives across Sales, Marketing, Product, Creative, Analytics, and external partners to ensure projects are completed accurately and on schedule.
- Manage digital merchandising activities by overseeing product pages, visual assets, enhanced content, promotional placements, and brand presentation across e-commerce channels.
- Review digital shelf performance regularly to identify gaps in content quality, pricing, availability, search visibility, and competitive positioning, then implement corrective actions.
- Lead Amazon marketplace execution, including storefront management, detail page optimization, promotional planning, advertising support, and overall platform health.
- Monitor key channel metrics such as traffic, sales, conversion, inventory levels, Buy Box status, reviews, and advertising efficiency to uncover risks and growth opportunities.
- Develop reporting that gives leadership clear insight into channel results, active projects, emerging issues, and recommended next steps based on performance data.