Location:

Irvine, CA | Full-Time |

In-Person Compensation:

$30-$40/hour Base Pay + Performance-Based Bonus About

TACLAB TACLAB

is a fast-growing DTC tactical and outdoor consumer brand headquartered in Irvine, California, specializing in the design, development, and sale of high-performance gloves and related gear. Our core Reaper series has established a strong customer base and growing brand recognition. Today, the TACLAB website has approximately 2,900 customer reviews with an overall rating of 4.8/5 . As customer needs and use cases continue to expand, we are actively developing new product lines, performance upgrades, and designs serving tactical, shooting, law enforcement, outdoor, and everyday gear customers. TACLAB is entering an important stage of growth and expansion. As our product portfolio continues to grow and new products are introduced, we are focused on further developing the U.S. market while expanding into international markets, new sales channels, and new customer segments. We continue to invest in product development, brand building, and digital marketing to support our next stage of growth. This is an opportunity to play a meaningful role in TACLAB's next stage of growth. You will have the opportunity to directly contribute to product growth, marketing strategy, new market and channel development, and measurable revenue growth.

Website:

TACLAB-USA.com Position Overview We are seeking an experienced Senior E-commerce Growth Strategist with a strong background in DTC and e-commerce to help drive TACLAB's next stage of revenue and business growth. We are especially interested in candidates who have played a meaningful role in scaling consumer brands and can demonstrate measurable growth results . The ideal candidate has hands-on experience helping grow a multi-million-dollar e-commerce business and can clearly explain their responsibilities, the strategies they developed and implemented, and the business results they helped achieve. This is a role centered on business growth and measurable results . You should be able to evaluate products, inventory, customers, markets, channels, and marketing performance from a broader business perspective, proactively identify growth opportunities, and translate business objectives into clear, actionable, and measurable growth plans. You will collaborate with our existing advertising, creative, content, website operations, and other team members to establish growth priorities, drive key initiatives forward, and continuously adjust strategies based on data and business performance. Key Responsibilities Develop and drive the overall e-commerce growth strategy, translating revenue goals into product, market, channel, and marketing plans Analyze sales, inventory, profitability, customer, and market data to identify growth opportunities and establish business priorities Develop product marketing, new product launch, promotional, bundling, and inventory sell-through strategies Plan and optimize key growth channels, including Meta, Google, Email/SMS, Influencer, and Affiliate Continuously analyze customer acquisition, website conversion, AOV, repeat purchase behavior, and customer lifetime value to improve marketing efficiency and profitability Identify and pursue new revenue opportunities across the U.S. and international markets, new sales channels, and new customer segments Develop sales forecasts, marketing budgets, and performance KPIs, and adjust strategies and resource allocation based on results Coordinate with advertising, creative, content, and website operations teams to execute key growth initiatives and evaluate performance Qualifications Proven experience scaling a DTC / e-commerce physical consumer brand , with measurable examples of business growth; experience driving significant growth in a multi-million-dollar e-commerce business is strongly preferred Strong understanding of Shopify and the DTC e-commerce business model, with solid knowledge of major digital marketing and customer acquisition channels Strong full-funnel e-commerce growth mindset, with the ability to identify opportunities across customer acquisition, conversion, AOV, and retention Strong analytical and commercial judgment, with the ability to develop growth strategies based on product, inventory, gross margin, marketing investment, and sales performance Experience with product marketing and new product launches, including the ability to develop and drive go-to-market plans based on business objectives Ability to independently develop growth strategies, establish business priorities, and drive execution with strong ownership of business results Strong cross-functional communication and project leadership skills, with the ability to proactively identify and solve problems in a fast-growing brand environment Compensation Hour base pay + performance-based bonus Base compensation will be determined based on experience and demonstrated capabilities. In addition to base pay, this role offers significant performance-based earning potential tied to measurable business results, including profitable revenue growth, marketing efficiency, and overall e-commerce performance. High performers who drive substantial and profitable business growth will have the opportunity to earn significantly beyond base compensation. TACLAB is prepared to reward exceptional results in proportion to the measurable value and impact created.

Job Type:

Full-time Pay:

$30.00 - $40.00 per hour Expected hours: 40.0 per week

Benefits:

401(k) Employee discount Health insurance Ability to

Relocate:

Irvine, CA 92618: Relocate before starting work (Required)

Work Location:

In person