Ecommerce & Performance Marketing Manager HYFIX Spatial Intelligence Santa Clara, CA Job Details Full-time $80,000 - $90,000 a year 1 hour ago Benefits Health insurance Dental insurance Tuition reimbursement Paid time off Vision insurance 401(k) matching Qualifications Business intelligence Interpersonal skills Managing budgets in a search marketing role Digital marketing budget management SEM campaigns E-commerce Pay-per-click (PPC) advertising Facebook Marketing analytics Data analytics tools Marketing operations Instagram Paid search marketing Conversion rate optimization (CRO) Paid search advertising campaigns

Full Job Description Ecommerce & Performance Marketing Manager Location:

Santa Clara, CA Work Location:

In-Person | Full-time | Relocation not offered About

HYFIX HYFIX

Spatial Intelligence is building the next generation of autonomous drones and robotic lawnmowers for dynamic, unstructured outdoor environments. Our systems enable precision landscaping, spatial mapping, and property maintenance that scales seamlessly, built on top of our proprietary RTK stack. We are developing autonomous systems with no humans in the loop and are looking for a Digital Performance Manager to help drive customer acquisition, ecommerce growth, and revenue as we scale. About the Role We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot. This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase. This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend. Responsibilities Paid Digital Advertising Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns Manage Meta advertising across Facebook and Instagram Build, launch, monitor, and optimize campaigns directly within the advertising platforms Manage advertising budgets and allocate spend based on performance Develop audience targeting, retargeting, and customer acquisition strategies Coordinate advertising creative, messaging, and promotional offers Conduct ongoing testing of advertisements, audiences, landing pages, and offers Monitor campaign performance and make timely adjustments to improve results HubSpot & Lead Management Manage HubSpot as a central platform for marketing leads and customer acquisition Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation Create and manage email campaigns and automated lead nurturing sequences Establish and maintain lead lifecycle stages, lead sources, and campaign attribution Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion Maintain data quality and proper tracking within HubSpot Work with the sales team to improve marketing and sales handoff processes Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI Shopify & Ecommerce Manage day to day Shopify ecommerce operations Create and update products, collections, pricing, promotions, and discount codes Build and optimize product pages and ecommerce landing pages Coordinate new product launches and promotional campaigns Monitor the customer journey from advertisement through checkout Identify opportunities to improve Shopify conversion rates and reduce cart abandonment Ensure product information, pricing, inventory, and promotional offers are accurate Manage integrations between Shopify and applicable marketing and analytics platforms Analytics & Performance Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics Implement and maintain accurate conversion and attribution tracking Build dashboards that provide management with clear visibility into marketing performance Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off Track and report key performance indicators, including: Advertising spend Revenue attributed to advertising Return on advertising spend (ROAS) Customer acquisition cost (CAC) Cost per lead (CPL) Cost per qualified lead Lead to customer conversion rate Ecommerce conversion rate Average order value Shopify revenue Cart abandonment rate Marketing sourced pipeline and revenue Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results Qualifications 4+ years of hands-on digital marketing, performance marketing, or ecommerce experience. Strong hands-on experience managing Google Ads. Strong hands-on experience managing Meta Ads across Facebook and Instagram. Strong Shopify experience. Experience managing meaningful advertising budgets. Strong understanding of ecommerce conversion funnels. Experience with Google Analytics 4 and conversion tracking. Ability to analyze campaign performance and make data-driven decisions. Experience with Google Merchant Center and product feeds preferred. Experience with email marketing and customer remarketing is a plus. Strong written communication skills. Comfortable working in a fast-moving environment where priorities can change quickly. What Success Looks Like This position will be measured primarily on business results rather than impressions or clicks.

Key measures of success include:

Increasing qualified leads and ecommerce sales Improving ROAS and overall advertising efficiency Reducing customer acquisition cost (CAC) and cost per qualified lead Improving lead-to-customer and Shopify conversion rates Increasing marketing-sourced pipeline and revenue Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion Successfully executing product launches and promotional campaigns Providing management with clear, actionable performance reporting Benefits Paid Time Off (PTO) 401(k) with company matching Health, dental, and vision insurance Dynamic startup environment with hands-on engineering opportunities How to Apply Send your resume to . Follow HYFIX on LinkedIn for company updates and future career opportunities: https://www.linkedin.com/company/hyfix/

Pay:

$80,000.00 - $90,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Tuition reimbursement Vision insurance Application Question(s): Will you now or in the future require sponsorship for an employment visa to work in the United States? Ability to

Commute:

Santa Clara, CA 95054 (Preferred)

Work Location:

In person