An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.
25 miles
Job Description & Requirements
Who We Are
VanEssential is a growing Boulder-based company creating thoughtfully designed gear that makes van life simpler, more comfortable, and more enjoyable. We're a small, entrepreneurial team where ideas are welcomed, collaboration matters, and everyone has an opportunity to make a meaningful impact.
We value people who take ownership, communicate openly, stay curious, and enjoy being part of a close-knit team. We work hard, but we also believe work should leave room for life and adventure. If you want to help build a growing brand rather than simply work for one, you'll fit right in.
The Role
Think of this as the "digital quarterback" for our Amazon and Shopify presence. You're not just managing listings—you're the champion of our brand's performance. We are looking for an expert who knows the A9 algorithm inside and out, loves digging into data, and thrives on turning challenges into victories. Whether it's decoding competitor moves or optimizing global reach, you're the one steering the ship.
While our engine hums on Amazon FBA, we're scaling our DTC storefront on Shopify to reach more adventurers worldwide. We're looking for a sharp, data-loving, and growth-obsessed Amazon Operator to help us take our global footprint to the next level.
You'll work closely with the company leadership team. Because we're a small and growing company, you'll have meaningful influence over how we evolve our global impact —not just responsibility for executing someone else's plan.
What You'll Own
Approximately 80% of your time will be spent on Global focus:
Algorithm Architect:
Master A9/A10 ranking factors to keep our products front and center. You'll obsess over keyword indexing, conversion rate velocity, and review management to ensure our products dominate search results.
Market Detective:
Stay one step ahead of the competition. You'll be constantly analyzing market trends, pricing shifts, and competitor strategies to identify and capitalize on every opportunity to outperform.
Brand Guardian:
Protect our reputation and listings like they're your own. You'll proactively manage policy compliance, handle account health metrics with precision, and resolve issues before they impact the bottom line.
Troubleshooting Pro:
Keep our global catalog in tip-top shape. You'll be the go-to expert for fixing suppressed listings, resolving technical glitches, and navigating complex Amazon Seller Central support cases to keep operations running smoothly including Amazon's brand sanitization policies.
Global Explorer:
Navigate the exciting waters of international expansion (UK, EU, and beyond). You'll coordinate everything from VAT compliance and regulatory requirements to localizing product content and strategies for new markets.
PPC Strategist:
Own the ad strategy across countries. You'll build and optimize campaigns (SP, SB, SD), manage bids, and analyze performance data to ensure we're scaling profitably and hitting aggressive
ACOS/TACOS
targets.
Approximately 20% of your time will be spent on Shopify/DTC focus:
Multi-Channel Synergy:
Connect the dots between our fulfillment networks. You'll ensure our inventory is perfectly synced across Amazon and Shopify, preventing stockouts and making sure orders arrive like clockwork.
Campaign Partner:
You'll work closely with company leadership and our marketing and operations teams to make sure our off-Amazon efforts sync perfectly with our big launches. You'll coordinate promotional calendars, discount codes, and landing pages to ensure a cohesive experience for our customers.
What We're Looking For
The Experience:
4+ years of hands-on experience managing and growing Amazon Seller Central accounts, ideally with annual marketplace revenue of $5M+. Demonstrated experience with UK and/or EU Amazon marketplaces and familiarity with the operational and regulatory complexities of international selling.
The Expertise:
You live and breathe Amazon A9/A10 ranking, keyword strategies, and conversion optimization.
The Mindset:
You're competitive, strategic, and resourceful—the type who finds solutions when others see roadblocks. A proactive results-orientated mindset with a commitment to long-term impact who is willing to drive the evolution of the brand with a strong market validation and a compelling growth trajectory.
You enjoy being close to the work. You're comfortable shifting between strategy and execution, collaborating across functions, and helping shape processes as the company grows.
Most importantly, we're looking for someone who takes ownership, stays curious, and gets excited about building something—not simply maintaining it.
The Toolkit:
You're a power user of Shopify, Amazon Global Selling, plus tools such as Helium 10, Jungle Scout, Keepa, or similar platforms.
How We Work
We're an entrepreneurial team, which means ideas are welcomed, tested, refined, and sometimes changed quickly. You'll have a voice here and a real opportunity to influence the growth of the business.
We also believe great work doesn't necessarily require being at work five days a week.
Our team generally works 8:30 a.m.-4:30 p.m. Monday through Thursday, and whenever business needs allow, we enjoy flexible Fridays off. Because we're a growing company, there will occasionally be Fridays when work needs our attention, so flexibility goes both ways.
This is an in-office position in Boulder, Colorado. We value working together, solving problems in real time, and building strong relationships as a team.
Compensation
The base salary for this position is $80k annually.
This position is also eligible for a company-wide performance bonus program, with individual goals established collaboratively with executive leadership after hire.
Benefits
We offer:
Employer-paid Anthem
BCBS HSA
medical coverage for the employee
50% employer-paid dental and vision coverage
3% employer 401(k) contribution
10 days of accrued PTO
6 days of accrued paid sick leave
Paid birthday off
Flexible Fridays whenever business needs allow
Paid company holidays, including Christmas Eve, Christmas Day, New Year's Day, Memorial Day, Independence Day, Labor Day, and Thanksgiving
Future eligibility for participation in our long-term profit-sharing program
Why VanEssential?
You'll join a small team where your work is visible, your ideas matter, and your decisions can have an immediate impact.
If you know Amazon and E-commerce operations, and like the idea of helping grow a brand built around adventure, we'd love to hear from you.
How to
Apply:
Send cover letter and resume to careersvanessential or apply on host site
Anticipated application deadline: August 31, 2026
About VanEssential
VanEssential is a growing Boulder-based company creating thoughtfully designed gear that makes van life simpler, more comfortable, and more enjoyable. We're a small, entrepreneurial team where ideas are welcomed, collaboration matters, and everyone has an opportunity to make a meaningful impact.
As a leading provider in the van industry, we proudly offer an unparalleled range of products tailored to meet the diverse needs of customers worldwide. With our customer-focused approach, we prioritize identifying and addressing gaps in the market. VanEssential is a vertical manufacturer, which means we maintain complete control over the production process, guaranteeing exceptional quality and attention to detail.
We value people who take ownership, communicate openly, stay curious, and enjoy being part of a close-knit team. We work hard, but we also believe work should leave room for life and adventure. If you want to help build a growing brand rather than simply work for one, you'll fit right in.
