Digital Optimization Manager

Digital Optimization Manager WeatherTech is seeking a proactive and strategic Digital Optimization Manager to improve onsite performance through data-driven insights, experimentation, and conversion optimization. This role owns the CRO and experimentation roadmap, translating behavioral and funnel data into actionable recommendations that improve conversion, engagement, and revenue. The Digital Optimization Manager partners closely with UX, Merchandising, Performance Marketing, CRM, and Operations to ensure insights are executed efficiently. This is a hands-on manager role designed for a strong optimizer who can move seamlessly from analysis to hypothesis to test to insight to iteration. This is a great opportunity to join our growing company Employees who demonstrate

EXCELLENT

performance, attitude, and punctuality have the potential to earn end of year bonuses and pay increases! This is an exciting opportunity with potential to advance for hard working, reliable, and teamwork-minded individuals. As the Digital Optimization Manager, you will Own the CRO and experimentation roadmap across key page types (PDP, PLP, category, cart, checkout, landing pages) Identify conversion friction through funnel analysis, behavioral data, and performance trends Develop clear test hypotheses grounded in data Partner with UX to design and execute A/B and multivariate tests Analyze test results and communicate learnings, outcomes, and next steps Maintain testing documentation and learning history Ensure a consistent testing cadence and prioritization framework Analyze onsite behavior using tools such as GA4, heatmaps, and session replay Identify drop-offs, friction points, and engagement gaps Translate analytics into prioritized recommendations for UX, Merch, and Marketing Partner with SEO, Performance Marketing and CRM to share intent and behavioral insights Support personalization initiatives by identifying high-impact segments and triggers Perform other duties as assigned Qualifications 4+ years of experience in CRO, digital analytics, ecommerce optimization, or experimentation Strong understanding of A/B testing methodologies and experimentation frameworks Hands-on experience analyzing behavioral and funnel data Experience partnering with UX teams to execute optimization initiatives Ability to translate complex data into clear, actionable recommendations Comfortable operating in a fast-paced, execution-oriented ecommerce environment Experience with enterprise ecommerce platforms (e.g., Salesforce Commerce Cloud) a plus Exposure to personalization or lifecycle optimization Must be authorized to work in the United States Why you'll love working at WeatherTech WeatherTech is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe work space. Employees are offered an array of perks including: Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance 401(k) plan Paid vacation, holidays, and personal time WTC1