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B
Brunswick
Digital Shelf Specialist
Career Insights for E-Commerce Content Specialist
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Based on Illinois data
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What they do
An E-Commerce Content Specialist is responsible for coordinating, managing and updating all content across an organization's online marketing presence. May be responsible for editing and auditing all website content, probably working closely with design, sales and marketing staff to maintain company standards with regard to product and information and overall brand strategy.
$71,346 / year median in Illinois
+8% projected growth
Job Description
Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests™," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Content mapping and experience with these tools is a plus. Work withtheDigital RetailCOE Analyst tobuild analyticsstructure that can be automated whenever possible. Stakeholder Share-outs & Collaboration Liaise with channel and sales to gather insights and ensure content meets business needs. Act as a brand steward, ensuring consistency across all retail-facing materials. Manageall retailer specific content scores and accompanying reports, providingregular report outs. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Location:
Mettawa, IL and/orDowntown Chicago Workplace Category:
Hybrid, 3 days a weekPay Range:
$66,500-95,750Visa Sponsorship:
Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future. •Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:Position Overview:
We are seeking a creative and detail-oriented Digital Shelf Specialist to join our Digital Retail COE team. This role is responsible for curating and distributing high-impact content that supports retail marketing initiatives and drives brand consistency across retail channels - specifically supporting Walmart.com and select international eCommerce channels. This role specifically will partner with existing teammates to ensure that all relevant product content is properly leveraged across our retail ecosystem. The ideal candidate will have experience with at least some of the following: C ontent M anagement Systems -CMS orPIM/Dam systems such as Widen, Salsify, Syndigo, InRiver, etc. Retail Catalogue Portals - particularly Walmart Seller Center or Retail Link, Amazon Vendor or Seller Central, or other high-profile retailers. At Brunswick, we have passion for our work and a distinct ability to deliver.Essential Functions:
Digital Retail Enablement Support Partner with DivisionalSales & Channel managers to understand retailer product prioritiestodetermine the 'job to be done' on leveraging existing content or developing new content. Partner withDivisionalmarketingteamsto support product launches, seasonal campaigns, and promotional initiatives. Own and maintain brand stores, updating on a regular cadence,pulling in existing content while also customizing per distinct best practices per retailer. Partner with theDigital Shelf Creative Development team,as well as the PIM Solutions team to expedite the release of contentto other retailers either through technical syndication or lock-step manual processes. Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads. Retail Product Page Analytics and Insights Maintainmonthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitorcore metrics include traffic, conversion, share of voice, etc.tomake data-driven recommendations for improvement. Become theexpert on Walmartcontent best practices and new options, continually educating and advocating for tests. Support thedevelopmentof PIMand content syndication toolsin partnership with leads from our Digital Experience team.Content mapping and experience with these tools is a plus. Work withtheDigital RetailCOE Analyst tobuild analyticsstructure that can be automated whenever possible. Stakeholder Share-outs & Collaboration Liaise with channel and sales to gather insights and ensure content meets business needs. Act as a brand steward, ensuring consistency across all retail-facing materials. Manageall retailer specific content scores and accompanying reports, providingregular report outs. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.