An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.
The HCP Portal Analyst drives the day-to-day functional delivery, content review, and release execution of Healthcare Professional (HCP)-facing digital platforms. Working across key therapeutic areas (including Immunology and Parkinson's), this role bridges business, marketing, and technology teams to ensure portal experiences solve practical physician-office challenges—such as prior authorizations, patient onboarding, prescription routing, and patient list management. This is a business-side, digital platform focused on user workflow empathy, content shaping, clear documentation, and functional validation—not an IT/technical engineering position.
Preferred Backgrounds:
Healthcare Digital Specialist, Marketing Specialist, or Platform Coordinator with HCP/clinical experience. Healthcare Practice Coordinator, Prior Authorization Specialist, or Clinical Office Administrator transitioning into digital platform operations. Candidates with web content management or agency experience supporting life sciences clients. (
Note:
Pure technical software engineering, backend database administration, or pure IT BSA backgrounds are not the primary target for this business-side role).
Qualifications & Experience:
Experience:
2+ years of professional experience in pharmaceutical, healthcare, health-tech, or clinical office settings.
Healthcare Acumen:
Working knowledge of healthcare practice operations, physician office workflows, specialty prescriptions, or Prior Authorization (PA) processes. Hands-on experience working directly in a medical office or supporting HCP-facing software is highly preferred.
Digital & Web Platform Exposure:
Experience working on web campaigns, content management systems, or digital platforms. Familiarity with agile sprint workflows (reviewing user stories, working with IT/BSAs) is a strong plus.
Communication & Presentation:
Outstanding written communication and copywriting skills; ability to distill complex functional concepts into clear, digestible presentation decks.
Testing Familiarity:
Basic understanding of or hands-on participation in User Acceptance Testing (UAT) execution and test script authoring.
Organizational Skills:
Exceptional note-taking ability, meticulous attention to detail, and proven follow-through within collaborative, cross-functional teams.
Key Responsibilities Functional Requirements & Story Governance:
Translate business and clinical practice needs into clear scope items and functional requirements. Partner with Business Systems Analysts (BSAs) and Business Technology Solutions (BTS/IT) teams to review technical user stories before development begins. Actively review, clarify, comment on, and approve user stories to ensure technical plans accurately capture business discussions and intended workflows. Maintain precise, detailed notes during cross-functional alignment meetings to ensure accountability across sprint releases.
Draft and refine user-friendly copy, labels, tooltips, and instructional messaging for portal features and email communications. Collaborate with external UX/creative agencies to conceptualize feature flows and visual layouts, evaluating agency proposals from an HCP-usability perspective. Design comprehensive PowerPoint training decks detailing new scope items and release enhancements for field and support teams.
Testing & Release Execution:
Support User Acceptance Testing (UAT) across release cycles, utilizing provided templates to draft user-centric test scripts. Execute front-end UAT validation to ensure features function as intended from a physician-office viewpoint (backend data staging managed by IT). Document edge cases, gaps, and functional defects prior to production releases.
Platform Enablement & Governance Support:
Champion the perspective of office staff, clinical coordinators, and HCPs to continuously optimize key features (e.g., Prior Authorization flows, "My Patients" tracking, intake workflows). Coordinate with brand, marketing, and cross-functional teams to align portal updates with broader brand strategy. Provide tactical support for Medical, Regulatory, and Legal (MRL/MLR/PromoMats) submission tracking and documentation as required.
