E-Commerce (Shopify) Specialist Rare Plant Fairy - 2.0 Detroit, MI Job Details Full-time $45,000 - $55,000 a year 7 hours ago Benefits Health insurance Paid time off Employee discount Qualifications Website management E-commerce Attention to detail Online retail experience Marketing analytics Paid search marketing Full Job Description Overview We are seeking a dynamic and detail-oriented E-Commerce (Shopify) Specialist to join our digital marketing team. In this role, you will be responsible for managing and optimizing our Shopify-based online store, ensuring a seamless shopping experience for customers while driving sales growth. Your expertise in website management, digital marketing tools, and creative content creation will play a vital role in elevating our e-commerce presence. This paid position offers an exciting opportunity to contribute to innovative marketing campaigns, enhance user engagement, and develop your skills in a fast-paced digital environment. Responsibilities Manage and maintain the Shopify e-commerce platform, including product listings, inventory updates, and site navigation enhancements. Implement SEO strategies using SEO tools to improve search engine rankings and increase organic traffic. Develop and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize ROI. Create engaging content for product pages, banners, email marketing campaigns, and social media posts using Adobe Photoshop, Adobe Creative Suite, and content management systems. Conduct conversion rate optimization (CRO) efforts by analyzing web analytics data with Google Analytics and Web analytics reporting tools to identify areas for improvement. Set up and manage digital marketing campaigns using marketing automation tools, Google Tag Manager, and SEM techniques to drive targeted traffic. Collaborate with graphic designers and web developers to ensure website design aligns with branding standards and technical best practices involving HTML, CSS, and website management. Monitor campaign performance through web analytics reporting, adjust strategies accordingly, and prepare performance marketing reports for stakeholders. Qualifications Proven experience managing e-commerce websites on Shopify or similar platforms with a strong understanding of website management principles. Proficiency in SEO tools, Google Analytics, Google AdWords (now Google Ads), Google Tag Manager, and web analytics reporting. Skilled in content creation using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools. Knowledge of paid advertising campaign management across social media platforms including Facebook Advertising and paid search marketing techniques. Familiarity with HTML, CSS, WordPress (a plus), and content management systems to support website customization. Strong understanding of digital marketing strategies such as SEM, social media marketing, email marketing, performance marketing, and marketing automation. Ability to analyze data effectively to inform decision-making and optimize campaigns for maximum impact. Excellent communication skills with the ability to collaborate across teams including design, development, and marketing professionals. Join us as an E-Commerce (Shopify) Specialist if you're passionate about blending creativity with technical expertise to craft compelling online shopping experiences! This role offers a vibrant environment where your skills will directly influence our brand's growth while providing opportunities for professional development in digital marketing strategies across multiple channels.

Pay:

$45,000.00 - $55,000.00 per year

Benefits:

Employee discount Health insurance Paid time off

Work Location:

In person