Marketing Lead Nych Group Charlotte, NC Job Details Full-time $70,000

• $85,000 a year 1 hour ago Benefits Profit sharing Health savings account Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Qualifications Teamwork Product marketing E-commerce Team development Art direction Full Job Description Nych Brands moves quickly across several outdoor product brands and major e-commerce channels.

We're looking for someone who can spot the marketing opportunity that matters most, make the call, and get a talented team excited to go after it. You'll have real decision rights to shape the plan, set direction for a creative team, and rally the group toward results, with guidance and support from leadership. You'll join a team that already excels at making and delivering polished design and content. What they need from you is clear direction, sharp judgment on the work, and the energy that gets everyone moving. We value sound judgment and initiative more than a long resume.

If you naturally ask:

What does the customer need to understand? Which of these good ideas matters most, and what should we stop doing? How do we get the team fired up and moving this week? …you may thrive here!

Experience:

Experience owning marketing campaigns or channel initiatives from recommendation through results. Ability to bring together insights from multiple sources and use them to set clear priorities. Experience briefing creative work, giving clear feedback, and coordinating people across functions. Comfort measuring outcomes and adjusting the plan when evidence changes.

Bonus:

Experience marketing physical products through Amazon, major retailers, or other e-commerce channels. Prior formal people-management experience is welcome but not required if you can show leadership and ownership.

Salary:

Compensation is commensurate with the candidate's experience and qualifications.

Status:

Full Time;

Salary-Exempt Hours:

Monday-Friday, 8:30 AM-4:30

PM What We Do:

Nych Brands creates outdoor DIY products sold through channels including Amazon, Home Depot, Lowe's, Wayfair, and others. Our brands include WamBam Fence, Zippity Outdoor Products, and Enclo Privacy Screens. We help customers find, understand, and install products that improve their space. What You'll Do in a Nutshell Decide which marketing opportunities have the strongest customer and business case, and explain why. Translate those decisions into clear direction: campaigns, briefs, goals, and measures of success. Lead a creative team — give sharp briefs, react early to concepts, and help them make strong work great. Partner with our project launch coordinator, who owns schedules, readiness, and delivery.

Build energy and alignment:

draw out ideas, settle competing views, and keep the team focused on the few things that matter most. Use results and customer signals to change course and keep leadership informed. Marketing Direction & Judgment (35%)

• Identify where our marketing efforts will have the greatest impact and turn opportunities into actionable priorities. Assess customer needs, channel performance, and new opportunities. Set priorities, make tradeoffs clear, and say no to good ideas that aren't the right ideas. Set goals for campaigns and decide when to double down or pull back. Creative Team Leadership & Campaigns (40%)
• Turn marketing priorities into clear creative direction while building an energized, collaborative team.

Brief design and production with a clear audience, message, and purpose. Reviewing concepts early and giving decisive, specific feedback before work is far along. Rally the team around a small number of priorities at a time. Work with the launch coordinator on realistic scope and sequencing them, they run the schedule; you set the direction. Channel Performance & Improvement (25%)

• Strengthen how our products are presented and marketed across our e-commerce and retail channels.

Review listings, content, and customer feedback for gaps in messaging or product education. Ask the questions no one else is asking about how we market and why. Decide which fixes matter most, hand them off, and check whether they worked. What Makes You Great at This Role You have a point of view and can explain it. You enjoy weighing promising ideas, choosing direction, and getting people behind it. You give creative people enough context and trust to do their best work, and you stay honest about whether the work made a difference. You don't need to be the one tracking every detail — we have that covered. We need someone who knows where we should go and can get people excited to go there. You listen well, make timely calls, and can respectfully challenge leadership when you see a better path. Who You Are Decisive

• You can choose among good ideas and explain why Energizing
• People leave a conversation with you, clear and motivated to move. Focused
• You'd rather do three things brilliantly than ten things halfway. Customer Intuitive
• You quickly sense what will land with a buyer and what won't. Curious
• You question how things are done and notice what's missing. Commercially Minded
• You connect marketing work to sales and outcomes A Strong Creative Partner
• You can tell quickly whether a concept will work, and say so early and constructively. Accountable
• You own results and adjust quickly when a plan needs to change.

Additional Perk:

Eligible for Profit Sharing after 1 year of employment. Applications will be accepted through 10/23/26. You will receive a request through Hireflix to answer questions if you move to next stage in hiring process.

Job Type:

Full-time Pay:

$70,000.00

• $85,000.

00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance Ability to

Commute:

Charlotte, NC 28216 (Required)

Work Location:

In person