E-Commerce Manager

We are looking for an experienced E-Commerce Manager to lead digital initiatives for a CPG client in Cincinnati, OH. This position is 3x a week onsite. This role is integral in driving revenue growth through managing direct-to-consumer channels, marketplaces, and paid media strategies. You will collaborate with agencies and partners while leveraging insights to optimize performance and enhance customer experience.

Responsibilities:

• Develop and execute paid media strategies across platforms like Meta, Google, and Amazon Ads to achieve revenue and growth targets.
• Manage the Shopify storefront, including merchandising, pricing updates, theme optimization, and app installations.
• Coordinate promotional calendars and implement testing strategies to enhance customer retention and repeat purchasing.
• Oversee Amazon Marketplace operations, improving listings, storefront quality, and keyword strategies to boost visibility and sales.
• Consolidate weekly digital performance reports into dashboards for executive reviews and lead discussions with partners to ensure accountability.
• Partner with influencers and creators to generate content for digital campaigns and paid media.
• Drive experimentation across product detail pages, landing pages, and checkout processes to enhance conversion rates.
• Optimize automated marketing flows and segmentation strategies in collaboration with agencies.
• Validate campaign setups, tracking mechanisms, and attribution models to ensure accurate performance analysis.
• Monitor budgets, pacing, and campaign metrics, providing actionable recommendations to improve results.