An E-Commerce Specialist assists business clients with the process of moving to online business practices. Analyzes businesses, design electronic commerce marketing plans; provides expertise with search engine optimization, social media marketing, branding and product promotion.
E-Commerce & Graphic Design Specialist (In-Office) The Ecommerce & Graphic Design Specialist is a hands-on professional responsible for managing and enhancing the front-end shopping and brand experience across our ecommerce websites and Amazon Store, while also creating and maintaining the visual assets that support our online presence. The ideal candidate is a creative, technically savvy, and highly organized professional who can effectively partner with internal cross-functional teams, as well as external agencies, vendors, and contractors, including GEO/SEO teams, web developers, IT, and other digital marketing partners. This is a highly collaborative, hands-on role for someone who enjoys both creative design and ecommerce execution and is comfortable moving between graphic design, website management, digital content, and day-to-day problem solving.
Primary Role:
Ecommerce & Website Management Manage and update website content and functionality to create an engaging customer shopping experience, strengthen the brand, and drive conversions and sales. Responsibilities include products, categories, images, pricing, descriptions, promotional content, blogs, banners, and other digital assets.
Secondary Role:
Graphic Design & Digital Marketing Create and maintain high-quality visual assets for the company's ecommerce websites, Amazon Store, email marketing, social media, advertising, and other digital marketing initiatives. Support digital marketing efforts designed to increase website traffic, brand awareness, customer engagement, and sales. Ongoing We have an "all hands-on deck" office culture, so there will be ad-hoc projects and initiatives you will be asked to support based on the needs of the business. We are looking for someone who is flexible, resourceful, willing to learn, and eager to contribute wherever needed. Job Responsibilities Ecommerce & Website Management Manage daily website maintenance, including products, categories, pricing, descriptions, images, video, promotional banners, blog posts, and other digital content. Maintain accurate and compelling product information and ensure products are presented consistently with brand standards. Manage and update website content through Magento or a similar ecommerce/CMS platform. Maintain website merchandising and content to improve the customer shopping experience and support conversion and sales goals. Monitor website functionality, troubleshoot issues, escalate critical problems, and coordinate with web developers, IT, and other technical partners to resolve issues. Work with internal teams and external agencies/vendors to maintain website stability, functionality, and overall performance. Assist with identifying opportunities to improve website content, usability, navigation, and conversion. Ensure product assets and information are accurately portrayed online and support seamless order processing and fulfillment. Graphic Design & Creative Design and update digital creative assets for ecommerce websites, Amazon, email campaigns, social media, digital advertising, promotions, and other marketing initiatives. Create website banners, promotional graphics, product imagery, advertisements, email graphics, social media content, and other branded materials. Resize, format, edit, and optimize images and other digital assets for various platforms and applications. Maintain consistency in visual branding, typography, color, imagery, and overall creative presentation across digital channels. Collaborate with internal colleagues to translate marketing objectives into effective creative assets. Organize and maintain digital assets and creative files for easy access and future use. Amazon & Digital Marketplaces Maintain and update the company's Amazon Store and product content. Manage product images, descriptions, brand content, promotional assets, and other Amazon-related digital content. Ensure Amazon listings accurately reflect current product information and brand standards. Identify opportunities to improve product presentation and the overall customer shopping experience on Amazon. Digital Marketing & Social Media Coordinate digital marketing initiatives designed to drive traffic, engagement, brand awareness, and sales. Support weekly customer email campaigns/Eblasts, including content, creative assets, product information, and promotional messaging. Create and/or prepare relevant content and creative assets for company social media channels. Assist with securing and promoting positive customer reviews and customer engagement. Maintain and update company Google Business profiles and other relevant digital listings. Work with SEO, Paid Search, social media, and other external marketing partners as needed. Support promotional campaigns and other initiatives across digital channels. General Work collaboratively with internal teams and external partners to meet deadlines and achieve business objectives. Manage multiple projects and priorities in a fast-paced environment. Troubleshoot problems and take ownership of finding practical solutions. Maintain a high level of attention to detail and accuracy. Provide support on special projects and other business initiatives as needed. Qualifications 2-3 years of experience in ecommerce, website content management, graphic design, digital marketing, or a related field. Experience working with Magento Admin/Magento Content Management or a similar ecommerce/CMS platform. Strong proficiency with Adobe Creative Cloud, including Photoshop and Illustrator; experience with InDesign and Canva is a plus. Strong Microsoft Office skills, particularly Microsoft Excel. Demonstrated graphic design skills with an understanding of composition, typography, color, image editing, and digital design best practices. Experience creating digital graphics and assets for websites, email, social media, and ecommerce platforms. Experience managing an Amazon Store, Amazon Seller Central, or similar ecommerce marketplace is strongly preferred. Strong understanding of ecommerce, website technology, and digital customer experiences. Knowledge of GEO/SEO, paid search, social media, email marketing, and digital advertising is a plus. Excellent written and verbal communication skills. Strong project planning, organizational, and time-management skills. Demonstrates maturity and the ability to work independently while knowing when to seek assistance or escalate an issue. Strong attention to detail and a commitment to accuracy. Creative, resourceful, and comfortable learning new technology and platforms. Strong problem-solving skills and a "roll up your sleeves" work ethic. Comfortable working collaboratively with internal teams, external agencies, vendors, contractors, and technology partners. Ability to manage multiple projects and deadlines in a fast-paced environment. The Ideal Candidate We are looking for a creative problem solver who is equally comfortable designing a graphic, updating a product listing, troubleshooting a website issue, or coordinating with an outside vendor. You take ownership of your work, have a strong eye for detail, understand the importance of a great customer experience, and take pride in contributing to the overall success of the business. If you enjoy a role where no two days are exactly alike, and you can combine creativity with technical and organizational skills, this could be a great opportunity for you. This is an in-office position; requests for remote/hybrid work will not be considered.