About Us At Crafted Palm, we design and manufacture premium handmade wood products that transform everyday spaces into beautiful, functional spaces. Our flagship products are sold nationwide through Amazon and Etsy, with plans to continue expanding into new products, new sales channels, and new markets. We're looking for someone who loves building businesses. This isn't a traditional marketing role—it's an opportunity to help shape the future of our company. Position Summary The Director of Growth will work directly with the owner to identify, prioritize, and execute initiatives that drive long-term business growth. This person will be responsible for increasing revenue, improving profitability, expanding our product offerings, strengthening our brand, and identifying new opportunities to scale the business. The ideal candidate is both strategic and hands-on. They enjoy analyzing data, solving problems, testing ideas, and turning opportunities into measurable results. Responsibilities Business Growth & Strategy Develop and execute the company's long-term growth strategy. Identify new revenue opportunities and market trends. Research competitors and recommend strategic initiatives. Evaluate new business opportunities, partnerships, and sales channels. Develop growth plans with measurable goals and KPIs. Marketing & Brand Development Lead digital marketing strategy across multiple channels. Improve brand awareness and customer acquisition. Oversee website optimization, SEO, paid advertising, email marketing, and social media strategy. Analyze marketing performance and continuously improve ROI. Ecommerce Growth Drive growth across Amazon and other ecommerce platforms. Improve product listings, conversion rates, and customer experience. Monitor marketplace trends and identify opportunities to increase sales. Collaborate on pricing, promotions, and product launches. Product Development Identify new product opportunities through customer feedback and market research. Collaborate with leadership on product roadmap and launch strategy. Evaluate product performance and recommend improvements. Analytics & Decision Making Build dashboards and track key business metrics. Analyze sales, marketing, profitability, and customer behavior. Present recommendations supported by data. Measure the success of growth initiatives and adjust strategies accordingly. Leadership Work closely with the owner to establish priorities and execute strategic initiatives. Coordinate projects across marketing, operations, customer service, and production. Build systems and processes that allow the business to scale efficiently. Foster a culture of innovation, accountability, and continuous improvement. Qualifications Required 5+ years of experience in business development, growth, marketing, ecommerce, or a related leadership role. Experience with Amazon Seller Central or ecommerce marketplaces. Demonstrated success growing revenue or scaling a business. Strong analytical and problem-solving skills. Excellent communication and project management abilities. Comfortable working in a fast-paced entrepreneurial environment. Self-motivated with a strong sense of ownership and accountability. Preferred Experience with consumer products or manufacturing. Experience launching new products on Amazon Seller Central. Knowledge of SEO, paid advertising, email marketing, and digital analytics. Familiarity with Google Analytics, Excel, and business intelligence tools. Why join Crafted Palm? We're a growing company where ideas move quickly and great work has a visible impact. If you're energized by solving problems, building systems, launching products, and helping a business reach its next stage of growth, we'd love to hear from you.

Pay:

$60,000.00 - $80,000.00 per year

Work Location:

Hybrid remote in Plant City, FL 33563