About Speedwell Coffee Speedwell Coffee is a specialty coffee roaster based in Plymouth, Massachusetts. We've been roasting coffee in Plymouth since 2008, building our business around exceptional coffee, thoughtful relationships, and personal service. We roast daily in small batches and sell our coffee through wholesale partners throughout the region, directly to customers online, and from our Plymouth retail location. We're looking for an entrepreneurial, creative, and data-minded marketer to help us grow our direct-to-consumer business and strengthen Speedwell's digital presence. The Opportunity Speedwell has built a strong DTC business, and we see significant opportunity to grow it further. We are looking for an E-commerce & Digital Marketing Manager to take ownership of our DTC marketing efforts, including e-commerce, email marketing, social media, digital content, and customer engagement. This is not simply a social media position. We're looking for someone who understands that social media, email, content, and the website are all parts of the same goal: building lasting customer relationships and growing profitable online sales. You'll have the opportunity to make a meaningful impact on the business and will work closely with the owner and the Speedwell team to develop and execute our digital growth strategy. The ideal candidate is someone who enjoys both strategy and execution . You should be comfortable looking at sales data in the morning and creating a short-form video or email campaign in the afternoon. Key Responsibilities E-commerce & DTC Growth Own and manage Speedwell's online store and overall DTC customer experience Respond to online customer messages and questions Develop strategies to increase online revenue, conversion rate, average order value, and repeat purchases Manage product listings, descriptions, photography, merchandising, promotions, and seasonal offerings Identify opportunities for expanding the existing subscription offerings and revenue Improve product pages and the online customer experience through ongoing testing and optimization Analyze customer purchasing behavior and identify opportunities to increase retention and lifetime value Coordinate online product launches and promotional campaigns Monitor website performance, sales, inventory availability, and key e-commerce metrics Email Marketing Own Speedwell's email marketing strategy and calendar using Klaviyo Develop and execute engaging email campaigns that drive sales and strengthen customer relationships Develop and optimize automated customer journeys, including welcome, abandoned cart, post-purchase, replenishment, and win-back campaigns Segment customers based on purchasing behavior and engagement Test subject lines, content, offers, and calls to action Monitor email performance and continually improve results Grow and maintain Speedwell's email subscriber base Social Media & Content Develop and execute Speedwell's social media strategy Manage our social media calendar and day-to-day publishing Create engaging photo, video, and written content for Instagram, Facebook, and other relevant platforms Produce short-form video and other content designed to increase engagement and drive traffic to our website Tell the Speedwell story through coffee education, behind-the-scenes content, employees, roasting, products, customers, and our Plymouth community Respond to comments and customer messages Identify opportunities to turn the everyday work happening at Speedwell into compelling content Digital Advertising Develop and manage digital advertising campaigns as appropriate Work with Meta, Google, and other relevant advertising platforms Develop retargeting and customer acquisition campaigns Monitor advertising performance and return on investment Test audiences, creative, offers, and messaging Work with outside specialists or agencies when additional expertise is needed Analytics & Reporting Establish and maintain clear KPIs for Speedwell's DTC business Track online revenue, conversion rate, average order value, customer acquisition, repeat purchase rate, and customer lifetime value Track email and social performance and their contribution to online sales Provide regular reports and recommendations to the owner Use data to identify opportunities, test ideas, and make informed marketing decisions Required Experience 3-5+ years of experience in digital marketing, e-commerce, or a related field Hands-on experience managing an e-commerce website (Shopify) Experience developing and executing email marketing campaigns Experience with Klaviyo or a comparable email marketing platform Strong social media experience, including content creation Strong written communication and copywriting skills Experience analyzing marketing and e-commerce performance Strong organizational and project-management skills Ability to work independently and manage multiple priorities How We'll Measure Success Success in this role will ultimately be measured by the growth and profitability of Speedwell's DTC business.

Key areas will include:

DTC revenue growth Online conversion rate Average order value Repeat purchase and customer retention Email-attributed revenue Growth and engagement of our digital audience Customer acquisition and marketing efficiency Successful execution of new marketing initiatives We care about followers, likes, and engagement—but revenue, customer relationships, and sustainable growth matter more. Location This is a hands-on role based at Speedwell Coffee in Plymouth, Massachusetts. Regular presence at our Plymouth facility will be important for creating content, collaborating with the team, and understanding the business. Some hybrid flexibility will be permitted. Compensation $65,000-$75,000 annual salary, depending on experience Performance-based annual bonus opportunity

Pay:

$65,000.00 - $75,000.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Paid time off

Work Location:

Hybrid remote in Plymouth, MA 02360