An E-Commerce Manager is responsible for overseeing an organization's online sales. Responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website.
Adamax is a dynamic, fast-growing consumer products company selling across major retail, ecommerce, and marketplace channels including Amazon, Home Depot, and other national retailers. We develop and market products across home improvement, hardware, lighting, safety, household, and automotive categories, spanning both B2C and B2B channels. We're building a more integrated commercialization engine that connects product strategy, marketing, creative, retail execution, and performance optimization into one scalable operating system - and this is our first hire to lead it.
THE OPPORTUNITY
You will be Adamax's first Senior Manager, Product Launch and Commercialization, with direct access to executive leadership and real ownership over the evolution of how we take products to market. You'll lead go-to-market strategy, commercialization planning, launch management, and retail activation across our portfolio of consumer and business products, working cross-functionally with Product, Creative, Ecommerce, Retail Ops, Ads/Analytics, and Leadership from product brief through launch, reporting, optimization, and refresh. You combine strategic judgment with operational discipline. You can turn a product roadmap into a launch plan, a performance report into a set of actions, and a creative brief into work that actually ships on time. You use data to set direction and creative work to execute it - equally at home in a performance dashboard and a campaign brief, and you know how to turn one into the other. This role does not directly own retailer accounts or paid media execution; it partners closely with the Account, Ecommerce, Ads and Analytics owners to coordinate priorities, readiness and optimization.
WHAT YOU WILL DO
Product Launch, GTM & Commercialization Management Own go-to-market (GTM) planning and commercialization strategy for new product launches, product refreshes, and seasonal retail programs Manage integrated team meetings to ensure all are aligned on business priorities and goals from initial brief through retail go-live and performance optimization Build and manage commercialization timelines, dependencies, and launch readiness Partner with Product teams to translate product roadmaps into launch plans, marketing initiatives, retail activation strategies, and commercialization programs Develop launch readiness frameworks and the cross-functional launch timeline, ensuring alignment across Product Marketing, Brand Creative, Account, Ads/Analytics, and Leadership Identify launch risks early, assign owners, drive decisions, and escalate blockers before they impact retailer or market deadlines Marketing Strategy and Delivery Develop and own the product marketing plans, launch briefs, creative briefs, channel marketing programs, and retail activation strategies across Amazon, Home Depot, DTC, social commerce, and emerging retail channels Ensure creative assets and campaigns support business goals and incorporate optimization and refresh plans for priority product categories Support future expansion into DTC, social commerce, creator and emerging channels once core retail/ecommerce launch capabilities are established Business Performance & Optimization Connect the product roadmap to commercialization planning, retail opportunities, and promo windows - establishing dates, product selection, investment levels, and creative requirements for launches and refreshes Create and manage campaign calendars to help prioritize product roadmaps, marketing assets, and marketing investments based on business goals Partner with Account, Ads and Analytics leads to synthesize retail, marketplace and media performance into prioritized optimization actions. Use an understanding of how PDP content, ratings/reviews, retail media, pricing and inventory interact to identify growth opportunities and launch risks Own 30-, 60-, and 90-day post-launch reviews, translating sales, traffic, conversion, ratings/reviews, inventory and campaign performance into prioritized optimization actions Commercialization Operating System Build repeatable GTM templates, launch-readiness checklists and decision gates including packaging/content readiness, inventory, retailer deadlines, and other dependencies required to get a physical product successfully to market. Establish clear ownership and handoffs across Product, Creative, Account, Ads and Operations Maintain Monday.com as the source of truth for launch execution Improve workflows based on launch retrospectives and performance data
REQUIREMENTS
5-8+ years in Commercialization, GTM/Product Launch, Retail/Channel Marketing, Product Operations, or related roles, with direct experience launching physical consumer and business products across retail and/or ecommerce channels Must have personally owned multiple physical product launches end-to-end, including launch planning, product/content readiness, creative development, retail/ecommerce activation, cross-functional execution, and post-launch optimization Comfortable with performance data: you can read a ROAS report, interpret a retailer scorecard, and translate both into a content or budget decision Excellent written and verbal communicator, you can run a meeting, write a crisp brief, and give direct feedback across seniority levels Strong project management discipline, you use tools (Monday.com or equivalent) to track work, not just to report on it Experience working with creative, product, and performance marketing teams Highly organized with the ability to manage multiple launches simultaneously Able to be in our San Leandro, CA offices weekly, this role requires in-person presence to build relationships and run working sessions with the core team Good to have: Experience with or strong curiosity about video production, influencer marketing, and social commerce (TikTok Shop, paid social) Experience with PIM tools (Airtable, Akeneo, Pattern, Plytix) Background coordinating with offshore or distributed operations teams Experience building a new marketing function or operating model from scratch Relevant backgrounds may include: Commercialization Manager GTM Manager / Product Launch Manager Retail Marketing Manager / Channel Marketing Manager Ecommerce Marketing Manager
WHY ADAMAX
You will build this function from the ground up with the ability to shape process, structure, and how the business scales Direct access to leadership and real decision-making authority from day one Gain exposure to product marketing, commercialization, retail activation, ecommerce growth, and omnichannel brand building across multiple consumer product categories Work across multiple brands, retail channels, and growth initiatives for a company that makes physical products people use daily Collaborative and entrepreneurial environment where execution matters Real opportunity to grow into a Director-level role as the commercialization function scales
Pay:
$120,000.00 - $150,000.00 per year
Benefits:
401(k) 401(k) 4% Match Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Are you able to be in the San Leandro office 3 days/week for in office collaboration?
Experience:
Owning physical product launches end-to-end: 5 years (Required) As the cross-functional lead for GTM planning: 5 years (Required) Launch-risk management, decision gates, Monday.
