Email Marketing/ eCommerce Specialist

Email Marketing/ eCommerce Specialist Richmond, VA Job Details Full-time $60,000 - $70,000 a year 1 day ago Benefits Paid time off Qualifications Revenue growth Website management Microsoft Excel Customer retention CSS B2C Email marketing campaigns Data reporting Mid-level E-commerce 3 years Digital campaign management Customer segmentation Key Performance Indicators Marketing analytics A/B testing CRM system proficiency Product information management HTML Campaign performance reporting Excel data analysis B2C business model Full Job Description Position Overview We are seeking a highly motivated, data-driven Email Marketing Manager to lead and grow our email marketing program, a key revenue driver for the web business. In this role, you will be responsible for executing campaigns and contributing to strategies that drive revenue through increased customer engagement, higher conversion rates, and repeat purchases. The ideal candidate is both analytical and creative, with a strong hands-on approach. You will execute high-impact email campaigns, support segmentation strategies, and run A/B testing to continuously improve performance, while also supporting SKU-level website updates to support promotions and product launches as needed. This is an excellent opportunity for a marketer who is passionate about data-driven marketing and is looking to take greater ownership of a high-impact channel. Key Responsibilities Email Marketing & CRM (Primary Focus) Execute email marketing campaigns to drive revenue, engagement, and retention Build and deploy campaigns to a 500K+ subscriber base with a strong focus on performance Assist in developing customer segmentation strategies based on behavior and purchase history Support and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back, etc.) Conduct A/B testing on subject lines, creative, and send timing to improve results Track & analyze campaign performance and provide actionable insights to improve KPIs Partner with internal teams to align email campaigns with product launches and promotions Website & Product Support (Secondary 15-20%) Upload and maintain product listings (SKUs, pricing, descriptions, images) Support promotional updates and product launches on the website Ensure accuracy and consistency of product data Qualifications 3-5 years of experience in email marketing, CRM, or digital marketing Experience executing email campaigns for large audiences (100K+ preferred) Hands-on experience executing campaigns with HubSpot (preferred) or similar email marketing/CRM platforms Strong attention to detail and ability to manage multiple campaigns Proficiency in Microsoft Excel for campaign management, data analysis and reporting Preferred Skills Experience in eCommerce or direct-to-consumer businesses Basic

HTML/CSS

knowledge for email editing Exposure to segmentation, personalization, and lifecycle marketing Experience with Hubspot Marketing What Success Looks Like Growth in email-driven revenue and engagement Improved campaign performance through testing and optimization Reliable execution of campaigns aligned with business priorities Compensation & Benefits Base salary: $60,000-$70,000 Performance-based bonus tied to email revenue and KPIs [Add benefits, PTO, etc.]