Job Summary We are seeking a dynamic and innovative Digital Strategist to lead our digital marketing initiatives and elevate our online presence. In this role, you will develop comprehensive digital strategies that drive brand awareness, engagement, and conversions across multiple channels. Your expertise will help optimize marketing campaigns, analyze performance metrics, and implement cutting-edge techniques to stay ahead in the competitive digital landscape. This paid position offers an exciting opportunity to shape impactful digital campaigns and contribute to our company's growth. Duties Develop and execute integrated digital marketing strategies aligned with business goals, including SEO, SEM, social media marketing, and paid advertising campaigns. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI. Conduct keyword research using SEO tools to identify opportunities for organic growth and improve website visibility. Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines. Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights. Implement conversion optimization techniques through landing page improvements, A/B testing, and user experience enhancements. Collaborate with creative teams to produce compelling content using Adobe Creative Suite tools such as Photoshop and Adobe Creative Cloud applications. Manage social media advertising campaigns across platforms like Facebook, LinkedIn, and Instagram to increase audience engagement. Set up and manage digital marketing automation workflows to nurture leads and streamline campaign processes. Perform technical website updates using HTML, CSS, JavaScript, and SQL where necessary to improve site functionality and performance. Conduct competitor analysis and keyword research to refine SEO strategies and enhance search engine rankings. Support e-commerce initiatives by optimizing product listings, tracking sales metrics, and improving online shopping experiences through performance marketing tactics. Qualifications Proven experience in digital marketing with a strong understanding of SEO tools, web analytics reporting, SEM, paid search marketing (Google AdWords), and marketing automation platforms. Proficiency in website management systems such as WordPress and content management systems (CMS). Technical skills including HTML, CSS, JavaScript, SQL, Google Tag Manager, and familiarity with website optimization techniques. Demonstrated ability in content creation, copywriting, graphic design (Adobe Photoshop), and social media management. Experience managing paid advertising campaigns across multiple platforms including Google Ads and Facebook Advertising. Strong analytical skills with the ability to interpret data from Google Analytics or similar tools to inform strategy adjustments. Excellent communication skills with the ability to collaborate effectively across teams and convey complex concepts clearly. B2B marketing experience is a plus; familiarity with e-commerce platforms is desirable. Join us as a Digital Strategist if you're passionate about leveraging innovative digital tactics to drive measurable results! We value proactive thinkers who thrive in a fast-paced environment while continuously seeking new ways to optimize our digital footprint.

Pay:

$66,083.09 - $79,583.94 per year

Benefits:

Employee assistance program Employee discount Flexible schedule Flexible spending account Professional development assistance Referral program Retirement plan Tuition reimbursement

Work Location:

In person