Digital Marketing Analyst YPM, Inc. Irvine, CA Job Details Full-time $70,000 - $85,000 a year 11 hours ago Qualifications Data integrity assurance VLOOKUP function Statistics Computer operation Power BI Data visualization software proficiency Statistics Managing marketing project budgets Media performance reporting Computer literacy Writing skills Marketing company internal data Business intelligence report generation Affiliate marketing business model Digital marketing budget management Research methodology Sales data analysis Data integrity and documentation Key Performance Indicators Bachelor's degree Marketing secondary data analysis Statistical modeling Media data analysis Vendor communication Data-driven problem-solving Marketing analytics Media buying and planning Data visualization projects Campaign performance reporting Data analysis software Full Job Description YPM has an exciting opportunity for a smart, talented, metrics-driven Digital Marketing Analyst who has hands-on experience executing daily operations of media planning, placement, and reporting. You will work closely with the digital team on day-to-day management of online/digital media campaigns and will be responsible for tracking and analyzing performance marketing data, ensuring that all deliverables are executed on time and reflect a high standard. The ideal candidate is one who is detail-oriented, has strong project management skills, is comfortable analyzing large data sets, and is passionate about turning data into actionable insights.

Key Responsibilities:

Execute upon deliverables, gather/organize/provide marketing assets required to launch campaigns. Collect data/results from media campaigns through databases and related systems, and update and maintain reports on campaign performance and metrics. Collaborate with the Client Services/Sales team to ensure client online/digital media campaigns and marketing initiatives are reaching mutual objectives. Analyze and track data for statistical modeling purposes; interpret data trends, identifying key findings, further optimization of campaign, and go-forward recommendations. Integrate complex marketing data/results into a succinct, clear, and aesthetical format. Communicate with team members and vendors on campaign developments, timelines, and results. Respond timely and accurately to team members and client requests and special projects. Monitor client reporting and project deadlines to ensure all items are completed timely and accurately. Assist with preparation of business meeting materials for client meetings/presentations. Support the team in developing solutions and providing strategic/specialized reports.

Skills and Requirements:

Bachelor's degree in marketing, business, statistics or related field. 2-4 years of experience in digital advertising, marketing research, sales analytics, or related field (prior agency experience preferred). Strong understanding of digital advertising measurement and market research methods. High computer literacy, with advanced Excel and Google Sheets skills (including pivot tables and vlookup). Strong organizational and time management skills with the ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment. Experience with managing Affiliate and Pay Per Call marketing campaigns. Hands-on experience setting monthly budgets, pacing budgets, and working collaboratively with vendor partners. Proven ability to navigate complex data sets and conduct statistical analyses Attention to detail and a commitment to data integrity. Ability to organize findings and translate into actionable insights. Experience leveraging data insights to optimize marketing campaigns to achieve client KPIs Experience simplifying complex data concepts and explaining to others (internally and externally). Experience with Microsoft PowerBI (refreshing reports, writing basic Queries) SQL experience is a plus. Experience with Salesforce Marketing Cloud is a plus. Experience with Invoca or other comparable Call Listening Software is a plus. Avid learner who always seeks growth and development. Excellent verbal and written communication skills. Ability to work both independently and as part of a team in a professional business environment. Flexible and a team player; ability to work in a dynamic and ever-changing industry and accommodate evolving responsibilities.