Product Strategist, Principal - Individual and Family Plan Blue Shield of CA United States, California, Lodi Sep 22, 2026 Your Role The Individual and Family Plan (IFP) Sales Growth Enablement team supports growth strategy and commercial performance for the individual and Family Plan line of business. The Product Strategist, Principal will report to the Leader of IFP Growth Enablement. In this role you will lead growth and performance insights to identify where IFP is growing, what is selling, and the cost of acquiring and retaining membership across on and off exchange channels. You will translate data and market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities and business decisions. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Knowledge and Experience Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree

Requires 10 years of prior relevant experience

Requires demonstrated experience designing product strategy frameworks; guiding synthesis of market, performance, and benefit data across complex initiatives or product portfolios; and bringing products to market

Requires experience analyzing sales, membership, market and financial performance to identify growth opportunities

Requires experience developing KPIs, performance metrics and executive level reporting to support business decision making

Requires experience translating business requirements into requirements for Data Analytics team, Finance and other cross functional partners

Requires experience in Commercial health care markets, Individual, Group and/or Medicare