Marketing Analyst

DUOPEAK - 1.0

Menlo Park, CA Job Details Temp-to-hire 19 hours ago Benefits Flexible schedule Qualifications Mandarin Data visualization software proficiency SQL Query management Data analysis software Full Job Description At DuoPeak, we're a small group of passionate and hard-working individuals with a real love for mobile games. We found ourselves enamored with understanding the process of what makes a game successful. Through our combined understanding, we found that the real essence of a successful game comes down to three things: Product, Marketing, and Operations. We are seeking a Marketing Analyst Contractor on a contract-to-hire basis. In this role, you will work closely with our global teams to write SQL queries, optimize marketing strategies, and analyze user acquisition campaigns.

Contract Overview Contract Duration:

3 to 6 months initial term.

Work Schedule:

Flexible working hours.

Conversion Potential:

High potential to convert into a permanent, full-time (W-2) position based on performance, project milestones, and mutual fit.

Key Responsibilities Query & Extract Data:

Write efficient SQL queries to extract, transform, and analyze user acquisition, retention, and campaign data across multiple ad platforms and relational databases.

Campaign Performance & Insights:

Analyze marketing campaign performance across digital ad networks (e.g., Facebook, Google Ads, TikTok), providing actionable business insights to the marketing team.

Cross-Regional Collaboration:

Communicate effectively with international partner teams and stakeholders using both English and Mandarin Chinese.

Reporting & Dashboards:

Build and maintain automated reports and visual dashboards to track key performance indicators (KPIs) such as ROAS, LTV, CAC, and conversion rates.

Executive Support:

Assist in preparing regular performance reports and presentations for executive leadership and key stakeholders.

Qualifications Language Skills:

Native or business-level fluency in Mandarin Chinese (written and spoken) to collaborate with overseas partners and regional teams.

SQL Proficiency:

Solid working knowledge of SQL, including writing queries, joins, aggregations, and subqueries on relational databases.

Analytical Mindset:

Highly analytical, data-driven, detail-oriented, and structured approach to problem-solving.

Technical/Quantitative Background:

Degree or background in Marketing Analytics, Statistics, Computer Science, Economics, Information Systems, or a related field.

Data Visualization & Tools:

Familiarity with BI tools (e.g., Tableau, Power BI, Looker) or Excel for visualization and report generation.

Understanding of Marketing Metrics:

Familiarity with key digital marketing metrics (e.g., ROAS, CAC, CPI, LTV, Retention Rate).

A Plus For Gaming Passion:

Experienced mobile game player with an interest in understanding user behavior and player funnels.

Ad Platform Experience:

Familiarity with campaign management tools on ad networks like Meta/Facebook Ads, Google App Campaigns, or programmatic channels.

Scripting Skills:

Basic knowledge of Python or R for statistical analysis and data handling. Send your resume to