Description Robert Half Marketing and Creative has a cleint looking for a Digital Growth Strategist to guide the digital expansion of a youth mental health initiative. This Long-term Contract position is designed for a strategic marketing specialist who can assess channel performance, uncover audience growth opportunities, and shape data-informed recommendations that strengthen engagement. The role centers on analytics, platform strategy, and advisory support rather than day-to-day posting or content production.

Responsibilities:

• Evaluate current performance across social platforms and deliver a detailed assessment of audience behavior, engagement patterns, and channel effectiveness.
• Build tailored growth plans for Instagram, Facebook, TikTok, and LinkedIn that reflect the needs of youth, parents, schools, and community organizations.
• Define measurable performance indicators and create a practical framework for tracking digital progress over time.
• Research relevant nonprofit, youth-focused, and public health campaigns to identify successful tactics and apply those insights to future strategy.
• Recommend ethical audience engagement approaches, including segmentation methods and community participation opportunities appropriate for youth audiences.
• Provide monthly reporting that translates analytics into clear recommendations, emerging trends, and actionable next steps.
• Advise stakeholders during recurring planning sessions to support campaign direction, content prioritization, and broader digital alignment.
• Outline strategies for boosting visibility through partner collaboration, amplified content, and stronger connections between social channels, website traffic, and search performance.
• Assess opportunities related to Google for Nonprofits and Google Ad Grants and offer strategic guidance on how those tools may support campaign goals. Requirements
• Demonstrated success developing organic social growth strategies that improve reach, engagement, and audience participation.
• Hands-on experience analyzing and advising on performance across Instagram, Facebook, TikTok, and LinkedIn.
• Strong background in digital marketing, social media strategy, and growth marketing within mission-driven, educational, public health, or nonprofit environments.
• Ability to interpret analytics and convert data into practical recommendations for channel improvement and audience development.
• Understanding of best practices and considerations involved in engaging youth audiences in a responsible and compliant manner.
• Familiarity with Google Analytics and related measurement tools used to evaluate digital campaign performance.
• Knowledge of Google for Nonprofits and Google Ad Grants is preferred.
• Excellent communication and consulting skills, with the ability to contribute effectively in collaborative strategy discussions.

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