A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
Consumer Insights Manager at Yibi Hantang | China Lifestyle Extension Partner Consumer Insights Manager at Yibi Hantang | China Lifestyle Extension Partner in Coral Gables, Florida Posted in 2 days ago.
Type:
full-time
Job Description:
About the Company YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China. Our work combines consumer insight, brand strategy, category development, strategic partnerships, localization, and international market development. About the Role We are seeking a Consumer Insights Manager based in Miami to support project-based collaboration with international fashion, beauty, fragrance, wellness, and lifestyle brands. The role is suited to professionals who understand consumer behavior, cultural trends, market research, and how consumer insights can inform brand, category, and market-development decisions. Responsibilities Analyze consumer behavior across beauty, fragrance, fashion, wellness, and lifestyle categories. Identify emerging cultural, category, and consumption trends. Conduct market, competitor, and consumer research for selected brand projects. Translate consumer insights into clear strategic recommendations. Support category-extension and market-entry evaluations. Compare consumer expectations across U.S., European, and Chinese markets. Identify emerging brands and concepts with international potential. Qualifications Experience in consumer insights, market research, brand strategy, consumer intelligence, or related fields. Experience within beauty, fragrance, fashion, luxury, lifestyle, or premium consumer brands is preferred. Strong analytical and qualitative-research capabilities. Ability to translate research into actionable business and brand recommendations. International or cross-cultural market experience is an advantage. Required Skills Consumer Insights Consumer Behavior Market Research Brand Strategy Market Expansion Beauty Fragrance Lifestyle Brands Remote, contract-based and project-oriented. Equal Opportunity Statement YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
