Hiring:

CRM Segmentation Analyst |

Orlando, FL Location:

Orlando, FL Hybrid (3 days onsite / 2 days WFH) We re looking for a CRM Segmentation / Marketing Data Analyst to support targeted, multi-channel marketing campaigns and customer audience development.

Key Skills:

4+ years of CRM / Marketing Segmentation / Audience Analytics Strong SQL and experience querying large transactional/customer databases Power BI or Tableau dashboard and reporting experience Experience with campaign orchestration / CDP technologies Simon CDP experience highly preferred Experience supporting Email, SMS, Push, Digital Ads, Direct Mail, Social Media, or Call Center campaigns Data mining, profiling, segmentation & campaign analytics Data QA, validation, and strong attention to detail Experience with Jira or similar project management tools Strong communication and organizational skills

Responsibilities:

Build and deliver targeted audience files for multi-channel campaigns Create customer segments using SQL and CDP technologies Perform QA testing on segments, campaign flows, and output files Develop Power BI dashboards and operational reports Analyze customer/campaign data and provide actionable insights Manage campaign calendars, deadlines, file delivery, and secure data transfers Collaborate with Marketing, Analytics, and Technology teams to ensure campaigns launch accurately and on time

Ideal Background:

CRM Analyst | Marketing Data Analyst | Campaign Analyst | Database Marketing Analyst | CDP Analyst | Marketing Operations Analyst | Audience Segmentation Analyst