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Elevance Health
Advanced Market Research & AI Strategy Director
Career Insights for Marketing Analyst (General)
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Scorecard
Based on Florida data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$80,536 / year median in Florida
-14% projected decline
Job Description
Location:
- Costa Mesa CA, Woodland Hills CA, Grand Prairie TX, Atlanta GA, Tampa FL, New York NY
Hours:
- Standard Working hours
Travel:
- This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.
Position Overview:
- In this role, you will be our internal go-to expert for AI applications related to market research and consumer insights.
- How You Will Make an
Impact:
- +
Market Scanning & Industry Synthesis:
Monitor advanced AI research tools, methodologies, and pilot applications across the industry. Track perspectives from leading market analysts (like Gartner) alongside technology pioneers (OpenAI, Anthropic, Google DeepMind) and emerging digital health disruptors to benchmark Elevance Health's capabilities. +Competitive Intelligence:
Analyze competitor investments, pilot programs, and market positioning. Pinpoint exactly where the healthcare and financial services sectors are successfully using AI to reduce customer effort, streamline onboarding, and improve the overall member experience. +Roadmap Development & Orchestration:
Author, own, and execute our comprehensive AI insights roadmap, translating complex technological shifts into practical business opportunities for Elevance Health. +Executive & Board Reporting:
Package complex market research methodologies and technical AI concepts into clear, high-impact presentations and strategic narratives tailored for senior executives and the Board. +Team Architecture & Leadership:
Design, hire, and manage a specialized insights team from the ground up to support these strategic initiatives. + Develop and execute IT strategies at the business unit to execute across the enterprise that align with the business unit priorities and those of IT + Partners with senior planning leaders and executive leadership to create sound multi year plan with clear planning assumptions and accurate financial insights for the IT function + Monitors and conducts research of related technology and business trends, using data and qualitative performance measures, to advise senior management relative to IT strategy + Synthesizes annual and multi-year plans to demonstrate tie-back to corporate and CIO-level strategies and goals + Conduct external research and engage partners across multiple departments within the broader enterprise to frame up potential strategic initiatives for investment or execution support + Use forecast models and scenario analysis to analyze performance and develop action plans to address emerging market and technological opportunities + Researches new ventures and prospective service expansion opportunities + Create executive reports that decipher complex technical issuesRequired Qualifications:
- + Requires an BA/BS degree in Information Technology, Computer Science or related field of study and a minimum of 10 years experience in Data Collection and Analysis, IT Consulting, IT Performance Management, Strategy or Financial Planning, Business Intelligence and Analytics, or Business Process Design; or any combination of education and experience, which would provide an equivalent background.
- range for this specific position is $165,200 to $297,360
Locations:
California; New York; In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws _._- The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting.