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Acosta Group

Digital Analyst (CPG)

Career Insights for Digital Marketing Analyst

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What they do

A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.

$88,693 / year median in Florida

-1% projected decline

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Job Description

  • DESCRIPTION
  • This position is
  • \#Hybrid,
  • in the office,
  • 3 days a week
  • . Are you passionate about
  • digital marketing
  • and
  • data analytics
  • ? Join our team and help
  • manage, measure,
  • and
  • optimize campaigns
  • on Kroger's advertising platform while
  • turning data into actionable insights
  • that drive business results.
  • RESPONSIBILITIES
  • What You'll Do
  • + •Execute and optimize•digital marketing campaigns.
+ Analyze campaign performance and
  • deliver data-driven recommendations
  • . +
  • Manage
  • analytics, tagging, pixels, and tracking tools. + Conduct
  • post-campaign analysis
  • and identify
  • optimization
  • opportunities. + Present insights and recommendations to clients and internal teams
  • QUALIFICATIONS
  • What You'll Bring
  • + Bachelor's degree in Business, Statistics, Economics, Mathematics, or a related field. + 1+ year of experience in
  • digital analytics
  • , marketing, or a related field. + Experience with Google Analytics, Google Ads, Facebook Insights, or similar tools. + Advanced Excel skills; Tableau or Power BI experience is a plus. + Strong
  • analytical
  • , communication, and
  • problem-solving skills
  • . + Manage
  • multiple
  • priorities in a fast-paced environment
  • Why Join Us?
  • This role offers
  • hands-on
  • experience with digital campaign strategy, client engagement, and data storytelling, making it an excellent opportunity to
  • grow
  • your
  • analytics
  • and
  • marketing
  • career
  • \#DiscoverYourPath
  • ABOUT US
  • Acosta, and its subsidiaries, is an Equal Opportunity Employer
  • Job Category:
  • Marketing
  • Position Type:
  • Full time
  • Business Unit:
  • Sales
  • Salary Range:
  • $52200.00 - $65200.00
  • Company:
  • Acosta Employee Holdco LLC
  • Req ID:
  • 38688