A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
Duluth, GA About the role: The Product Specialist II is responsible for supporting the strategic and operational management of assigned industrial automation and control product lines throughout the product lifecycle. The role serves as the technical and commercial subject matter expert for assigned products, partnering with engineering, sales, marketing, manufacturing, supply chain, quality, and customer support to maximize product performance, profitability, and customer satisfaction. This position analyzes market conditions, competitive activity, customer requirements, and product performance to support portfolio strategy, new product introductions, pricing recommendations, lifecycle management, and continuous improvement initiatives. The Product Specialist II provides technical guidance to internal and external customers while ensuring product information, documentation, and training materials remain accurate and current.
Primary Responsibilities:
Support the management of assigned product portfolios from introduction through end-of-life.
Monitor product performance, sales trends, profitability, inventory levels, and customer adoption.
Recommend actions to improve revenue growth, margin performance, and market competitiveness.
Participate in new product introduction (NPI) activities, product launches, lifecycle planning, and product discontinuations.
Conduct market research to identify customer needs, emerging technologies, and competitive products.
Analyze market trends and competitor positioning.
Assist in developing pricing recommendations and product positioning strategies.
Support product roadmap planning using market intelligence and business analytics.
Serve as the technical product expert for assigned product lines.
Provide application guidance to sales teams, distributors, system integrators, and customers.
Support complex product selection and technical troubleshooting.
Assist with resolution of product performance or quality issues.
Develop technical product documentation.
Create sales tools and competitive comparison materials.
Deliver product training to employees, distributors, OEMs, and customers.
Support trade shows, customer demonstrations, and industry events.
Identify opportunities to improve products, processes, documentation, and customer experience.
Participate in root cause investigations and corrective actions.
Support Lean, Six Sigma, and continuous improvement initiatives.
Recommend process improvements that improve efficiency and customer satisfaction.
Education:
Bachelor's degree in Engineering (i.e. Electrical, Mechanical, Industrial, etc.) or a related technical discipline preferred. Equivalent combinations of technical education, certifications, and directly related engineering, technical, field service, or industry experience demonstrating equivalent knowledge and capability may be considered in lieu of a degree.
Experience:
Five or more years of experience in Product Management, Product Marketing, Application Engineering, Technical Sales, or Industrial Automation.
Experience supporting industrial electrical products or automation solutions.
Experience working with cross-functional teams.
Knowledge, Skills, and Abilities:
Product lifecycle management
Product portfolio management
Market analysis
Competitive analysis
Business analytics
Technical product knowledge
Customer relationship management
Financial acumen
Communication and presentation skills
Project management
Problem solving
Negotiation
Analytical thinking
Continuous improvement
Time management
Collaboration and influence without authority Preferred Qualifications Experience with: IEC and NEMA standards
Industrial control products
Variable Frequency Drives (VFDs)
PLCs
HMIs
Motor controls
Industrial networking
Product lifecycle management
CRM and ERP systems
Microsoft Power BI
SAP
Salesforce Location:
This is an ON-SITE position; Monday-Friday WEG Electric Corp. Headquarters
6655 Sugarloaf Pkwy.
Duluth, GA 30097 About WEG Electric Corp. WEG Electric Corp. is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG Electric Corp. operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more: www.weg.net We offer a pleasant work environment, competitive compensation and full benefits package.
To Apply:
All candidates must submit an updated resume and complete our application in order to be considered for this position. Must be authorized to work in the United States. WEG Electric corp. does not offer visa sponsorship for this role. We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.
