Digital & Media Strategist Louisville Presbyterian Theological Seminary - 3.3 Louisville, KY Job Details Full-time $60,000 - $70,000 a year 1 day ago Benefits Health insurance Flexible spending account Paid time off Employee discount Flexible schedule Life insurance Qualifications Cross-platform strategy Web accessibility Project reporting Marketing project management Marketing design Website management Community engagement experience SEO content optimization Increasing user engagement Social media engagement tracking Sales collateral development Community management Bachelor's degree in communications Marketing Media performance reporting Public awareness campaigns AI tools proficiency Bachelor's degree in business Performance Reporting Digital brand management Marketing strategy development Data summary reports Bachelor's degree in marketing Project marketing collateral management Visual design Managing design projects Bachelor's degree Grant project management Compliance reporting for grants Vendor relationship management
Full Job Description Digital & Media Strategist FLSA Status:
Exempt Position Summary:
The Digital & Media Strategist (DMS) plays a key leadership role in helping shape and execute the public voice and digital presence of the Louisville Institute (LI), an LEI-funded grant initiative at Louisville Presbyterian Theological Seminary (LPTS). This position manages and is responsible for developing and implementing creative marketing strategies to increase engagement, enhance brand awareness, and ensure the organization's mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, collaborates with various LI constituencies, and alignment with LPTS to amplify storytelling and promotional efforts. As capacity allows, and in collaboration with the VP for Communications & Brand Management, this position may also support and manage communication-related needs for Louisville Seminary and other grant-funded programs.
Organizational Relationship:
The DMS reports directly to the Executive Director of the Louisville Institute and works collaboratively with the VP for Communications & Brand Management.
Core Responsibilities:
Grant Management & Strategic Planning Assist LI Executive Director with completing and submitting Year End Reports to LEI for LI Continuation Grants and the Communications Capacity Grant, also an LEI-funded grant. Vendor & Project Oversight Serve as the primary point of contact for external marketing and design vendors (e.g. VIA Studio), providing guidance, reviewing deliverables, and ensuring alignment with LI goals and branding. Lead project management efforts with vendors to deliver high-quality visual and written assets that reflect the Institute's mission. Maintain LI brand voice aligned with LPTS across all platforms. Content Development & Management Develop and produce all core content, including website copy, campaign ads, marketing collateral, announcements, and storytelling pieces according to the established LI branding guidelines and LEI's communication protocols. Regularly update and manage content for the Louisville Institute website, ensuring functionality, relevance, and accessibility. Oversee the Institute's annual digital marketing campaign cycle. Curate and develop social media content to disseminate the work of the Louisville Institute and its grantees/fellows. Provide social media and digital strategy support to LI grantees and fellows to help amplify their work. Interpret and promote the work of the Institute to key stakeholders and the broader public through compelling messaging. Performance Tracking, Reporting, & Engagement Track social media metrics such as impressions, engagement, reach, and conversions. Generate reports with data-driven insights to refine marketing strategies. Manage SEO performance and optimize content visibility across digital platforms. Stay up to date on platform algorithm changes and implement best practices. Engage with online communities, respond to comments/messages, and foster digital conversations. Evaluate the user experience and suggest improvements to enhance engagement and mission alignment.
Qualifications, Skills & Characteristics:
Bachelor's degree in marketing, communications, business, or related fields. Strategic & Digital Expertise. AI & Emerging Technology Proficiencies. Content & Media Innovation. Analytics & Performance Measurement Collaboration & Leadership Excellent written and verbal communication skills. Flexible schedule with availability for evenings and weekends as needed.
Application Process:
To apply, please send your resume and cover letter to Vanessa Lovelace via email at . Review of applications will begin immediately and continue until the position is filled. Pre-Employment Conditions A background screening is required.
Compensation Annual salary range:
$60,000 - $70,000 About Louisville Institute In late 1990, Lilly Endowment Inc. (an Indianapolis-based private philanthropic foundation) launched the Louisville Institute, based at Louisville Presbyterian Theological Seminary. Created in 1937 by three members of the Lilly family through gifts of stock in their pharmaceutical business, Eli Lilly and Company, the Endowment supports the causes of religion, education, and community development. Lilly Endowment Inc. works Inc. with people and institutions of promise to generate knowledge, communicate insights, nurture practices, and renew and sustain institutions that help to make accessible and effective the religious resources upon which a flourishing and humane society depends. About Louisville Seminary Founded in 1853, Louisville Seminary offers an inclusive and diverse learning community, welcoming students from wide ecumenical backgrounds while maintaining its long, historic commitment to the Presbyterian Church (U.S.A). Louisville Seminary is led by the Holy Spirit to educate people to proclaim the Gospel, to care for all, and to work for justice in communities everywhere. It is distinguished by its nationally recognized marriage and family therapy and field education programs, its black church studies program, the scholarship and church service among its faculty, and a commitment to training people to participate in the continuing ministry of Jesus Christ. For more information, call (800) 264-1839 or log onto www.lpts.edu. Louisville Seminary is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, veteran status, or disability.
Job Type:
Full-time Pay:
$60,000.00 - $70,000.00 per year
Benefits:
Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Paid time off
