Robert Half's marketing & creative client is seeking a CRM Marketing Specialist for a remote contract opportunity. This is a full-time, 40-hour-per-week contract, and will last 6 months. The CRM Marketing Specialist will support the execution, optimization, and reporting of email and SMS marketing campaigns that drive customer engagement, retention, and eCommerce performance. This role is ideal for a hands-on CRM marketer with experience executing campaigns within Salesforce Marketing Cloud or similar marketing automation platforms.

Key Responsibilities:

Support the planning and execution of email, SMS, and automated customer communication campaigns.

Manage day-to-day CRM campaign activities including briefing, building, quality assurance, testing, deployment, and post-launch monitoring.

Maintain and execute promotional, lifecycle, and triggered marketing campaigns across multiple customer segments.

Coordinate campaign schedules and ensure timely delivery of communications aligned with business objectives.

Analyze campaign performance and develop reporting that measures engagement, traffic, conversion, and revenue metrics.

Support audience targeting and segmentation initiatives to improve campaign effectiveness and customer engagement.

Assist with A/B testing and optimization efforts to improve open rates, click-through rates, conversion metrics, and overall campaign performance.

Partner with internal stakeholders and external vendors to ensure successful campaign execution.

Maintain campaign quality, accuracy, and brand consistency across all customer communications.

Monitor CRM operations and proactively identify opportunities for process improvements and workflow efficiencies.

Provide ongoing support for marketing automation initiatives and customer journey execution.