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F
Faurecia
Marketing Analyst
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Based on Michigan data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$87,612 / year median in Michigan
-15% projected decline
Job Description
## Forvia, a sustainable mobility technology leader We pioneer technology for mobility experience that matter to people. ## Your mission, roles and responsibilities
- Follow the current and the future market shares (by product, customers…) for Forvia and competitors and simulate market positioning
- Prepare monthly reporting, as needed, to Division and Group levels, as well as FIS NAO Strategic Plan presentation support
- Market analysis: product, customer, technologies, competitors. Identify relevant information, conduct the required analysis (quantitative, qualitative) and present the results/recommendations in a business decision-oriented format
- Lead Acquisition Database creation support with CBU, Manufacturing, Engineering for pricing and tooling (RFQ to sourcing) for surrogate data comparison
- Work closely with the research and innovation teams to provide market insights for related projects and product portfolio mapping, including pre-acquisition activity support
- Support Cross-BG synergies and continual communication in effort with the Marketing and Business Strategy Director, Functions and CBUs
- Support an internal communication routine (quarterly market share versus Strategy Plan progression and quarterly newsletter in coordination with the global Intranet
- Support internal and external events to educate and interact on cross BG topics and capture Voice of the Customer, including event planning, email invitations, attendee tracking, presentations, catering / brand items, video content, follow-up article, etc
- Support tech-days content with the CBU Sales and Engineering for FIS NAO i.e. Subject Matter Expert coordination for FIS demonstrators, OEMs feedback collection and analysis
- Design or validate any external communications items related to its product scope, in conjunction with BG Management & Group Communications to ensure a consistent communication plan
- Propose continuous improvement ideas in business efficiency and cost reduction
- Capitalizes on knowledge and shares best practices / lessons learned across organization and within the site
- Commitment to the highest ethical standards and adherence to:
- Faurecia Group Code of Ethics
- Faurecia Group Code of Management
- Faurecia Group Environmental Policy
- Faurecia Group Quality Policy
- All other duties as assigned by the company ## Your profile and competencies to succeed
- Results oriented, team player, intrinsically motivated
- Strong written and oral communications skills
- International mind set
- Strong analytical and creative skillset
- English required, and second language is preferable
- Critical Thinking
- Ability with AI tools ## What we can do for you
- At Forvia, you will find an engaging and dynamic environment where you can contribute to the development of sustainable mobility leading technologies.
- We are the seventh-largest global automotive supplier, employing more than 157,000 people in more than 40 countries which makes a lot of opportunity for career development.
- We welcome energetic and agile people who can thrive in a fast-changing environment. People who share our strong values. Team players with a collaborative mindset and a passion to deliver high standards for our clients. Lifelong learners. High performers. Globally minded people who aspire to work in a transforming industry, where excellence, speed, and quality count.
- We cultivate a learning environment, dedicating tools and resources to ensure we remain at the forefront of mobility. Our people enjoy an average of more than 22 hours of online and in-person training within FORVIA University (five campuses around the world)
- We offer a multicultural environment that values diversity and international collaboration. We believe that diversity is a strength. To create an inclusive culture where all forms of diversity create real value for the company, we have adopted gender diversity targets and inclusion action plans.
- Achieving CO2 Net Zero as a pioneer of the automotive industry is a priority: In June 2022, Forvia became the first global automotive group to be certified with the new SBTI Net-Zero Standard (the most ambitious standard of SBTi), aligned with the ambition of the 2015 Paris Agreement of limiting global warming to 1.