About the RoleWe're seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites.

This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated.

As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys. Key ResponsibilitiesTest & Learn Leadership (Cross-Functional)Co-lead a cross-functional test-and-learn program across T1 brand websitesPartner closely with Analytics to define hypotheses, success metrics, and testing frameworksHelp prioritize and maintain a testing roadmap aligned to business and campaign goalsEnsure learnings are documented, shared, and applied across teamsAnalytics PartnershipWork in close partnership with Analytics to design, evaluate, and scale experimentation effortsCollaborate on test readouts, performance insights, and optimization recommendationsHelp translate data into clear, actionable next steps for cross-functional teamsPersonalization (Strategy & Coordination)Help identify and define audience-based personalization opportunities across T1 websitesPartner with internal teams and agency to activate and refine audience experiencesContribute to personalization strategy through insights, testing, and audience learnings (does not own end-to-end strategy or execution)Maintain working knowledge of tools such as Adobe Target and Adobe Audience Manager to effectively collaborate with execution teamsMedia & Entry Point OptimizationPartner with Media teams to align campaign audiences with onsite experiencesIdentify and test entry point and landing experience opportunities based on traffic source and audience intentSupport optimization of upper- and mid-funnel journeys through coordinated testing and insightsPartner with Media and Creative teams to test and optimize dynamic and automated creative variations, enabling scalable experimentation and personalized experiences across audiences and entry pointsAgency ManagementManage agency partners responsible for test execution and personalization activationEnsure agency deliverables are strategically aligned, high quality, and delivered on timeProvide clear direction on testing priorities, audience use cases, and optimization opportunitiesCross-Functional CollaborationPartner with UX, Product, Content, Analytics, and Demand Generation teams to bring testing and personalization initiatives to lifeAct as a connector across teams to ensure alignment between audience strategy, media, and onsite experience Basic QualificationsBachelor's degree3+ years of experience in digital marketing, experimentation, personalization, or website optimizationExperience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)Familiarity with Adobe Audience Manager or similar audience platformsStrong experience partnering with analytics teams to drive data-informed decisionsExperience working with or managing external agenciesUnderstanding of audience segmentation, media-to-site alignment, and customer journeysAutomotive or similar industry experience preferredKey CompetenciesStrong test-and-learn mindset with ability to influence without direct ownershipExcellent cross-functional collaboration and coordination skillsAbility to translate data into clear direction and prioritizationComfortable operating in a matrixed environment without direct control over executionAbout the RoleWe're seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites.

This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated.

As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys. Key ResponsibilitiesTest & Learn Leadership (Cross-Functional)Co-lead a cross-functional test-and-learn program across T1 brand websitesPartner closely with Analytics to define hypotheses, success metrics, and testing frameworksHelp prioritize and maintain a testing roadmap aligned to business and campaign goalsEnsure learnings are documented, shared, and applied across teamsAnalytics PartnershipWork in close partnership with Analytics to design, evaluate, and scale experimentation effortsCollaborate on test readouts, performance insights, and optimization recommendationsHelp translate data into clear, actionable next steps for cross-functional teamsPersonalization (Strategy & Coordination)Help identify and define audience-based personalization opportunities across T1 websitesPartner with internal teams and agency to activate and refine audience experiencesContribute to personalization strategy through insights, testing, and audience learnings (does not own... For full info follow application link. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.