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Digital Strategist
Career Insights for Digital Marketing Analyst
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Scorecard
Based on North Carolina data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$91,853 / year median in North Carolina
-0% projected decline
Job Description
Digital Strategist#26-36412
$76.19-$79.59 per hour
Charlotte, NC
Onsite
Job Description
Our client, a Commercial Banking company, is looking for a Digital Strategist for their Charlotte, NC location.
Responsibilities:
Initial/Primary Project Name(s): AI/AEO Discoverability Pod
Business Initiative/Purpose:
The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams
Project Team Size/Makeup:
The pod will consist of 14 specialized contractors dedicated to increasing Client's visibility and presence across AI-powered search and chatbot experiences.
The team will work in close partnership with Client stakeholders and our external SEO/AI agency to drive strategy, content development, optimization, and measurement.
Develop and execute digital discoverability strategies that increase Client's visibility, engagement, and business outcomes across traditional search engines and emerging AI-powered platforms.
Partner with content strategists, experience designers, developers, SEO specialists, subject matter experts, Legal, Compliance, and Marketing stakeholders to create optimized digital experiences and content that align with client needs and business objectives.
Act as a thought leader and advocate for AI-driven discoverability, helping client adapt to evolving search behaviors and emerging digital engagement channels.
Lead and coordinate complex initiatives across multiple workstreams by developing project plans, managing priorities and dependencies, communicating progress, and driving execution through completion.
Collaborate with internal SEO teams and external agency partners to identify opportunities, develop optimization strategies, and improve content performance across search engines and answer engines.
Leverage web analytics, search performance data, user behavior insights, and emerging AI search metrics to identify opportunities, measure outcomes, and drive continuous optimization.
Translate business objectives into actionable digital strategies, requirements, and recommendations that improve discoverability and client engagement.
Evaluate and recommend content, site experience, and technical optimization opportunities that enhance search visibility, answer accuracy, and AI retrieval performance.
Monitor industry trends, search platform developments, and advancements in generative AI technologies to inform strategy and identify emerging opportunities."
Requirements:
Five or more years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
Strong knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced across search engines and answer engines.
Experience leading complex digital initiatives or cross-functional workstreams, including coordinating efforts across content, technology, design, analytics, and business stakeholders.
Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies to inform digital discoverability strategies and business recommendations.
Strong communication and influencing skills, with the ability to translate complex technical, analytical, or business concepts into actionable recommendations for diverse audiences and senior stakeholders.
Demonstrated ability to lead through influence, provide guidance to teammates, and foster collaboration across multidisciplinary teams in a matrixed environment.
Proficiency with Excel and PowerPoint, including analyzing performance data, developing business cases, and creating executive-level presentations and strategic recommendations.
Experience using Adobe Analytics or other digital analytics platforms.
Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.
Experience working with external agencies or vendor partners.
Experience developing data-driven content, SEO, or digital optimization strategies.
Financial services or highly regulated industry experience preferred.