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Title:

Commercial Program ManagerCountry:

USALocation:

Raleigh, NCProfessional Area:

Marketing & SalesRole:

PermanentReporting to: Commercial Planning Lead Manager

Talent Attraction Expert:

Vivaldo AlvesCommercial Program Manager

This position develops, coordinates, and continuously improves strategic sales initiatives, trade programs, and contract-related processes that support retail and wholesale execution across JTI Liggett.

The Manager works across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other key stakeholders to translate commercial priorities, pricing direction, customer needs, and approved trade strategies into clear and executable programs.

The role is responsible for managing key commercial programs, including Value-Added Promotions (VAP), retail and wholesale trade initiatives, and customer contract support. This includes store targeting, quantity allocation, pricing alignment, supply chain coordination, execution readiness, and sales communication.

In addition, the Manager develops and maintains an understanding of the competitive retail and wholesale contract landscape, providing insights that support Sales Team awareness, commercial planning, and decision-making.

The role also uses sales data, KPIs, operational analytics, and post-program learnings to evaluate program effectiveness, identify opportunities for improvement, and strengthen future commercial initiatives.

Requirements:

A minimum of a BA/BS Degree is required

Minimum of 3 years of experience in sales or commercial planning

Experience in B2B sales operations, commercial planning, or trade program management

Experience developing, launching, and improving sales initiatives, trade programs, or promotions

Familiarity with retail and wholesale trade programs, including customer contracts, promotional planning, store targeting, and execution readiness

Strong analytical skills, with experience using sales data, KPIs, and operational analytics to evaluate performance and inform decisions

Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines, and stakeholders

Experience with process improvement and the ability to identify opportunities to increase program effectiveness and operational efficiency

Experience with budget tracking and understanding of commercial financial considerations

Strong stakeholder management and communication skills, with the ability to collaborate and influence across functions

Strong ability to translate complex commercial information into clear, actionable recommendations

Ability to work effectively across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other business functions

Fluent in

English Areas of Responsibilities:

Value-Added Promotion Planning & Execution:

Develops and manages Value-Added Promotion (VAP) execution plans from planning through field deployment

Coordinates program requirements across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other relevant stakeholders

Develops store-targeting approaches aligned with program objectives and commercial priorities

Coordinates store-level quantity allocation to support effective program deployment

Ensures pricing considerations and supply chain inputs are incorporated into program planning

Develops clear sales communication and execution guidance to support field readiness

Monitors the VAP process and identifies opportunities to improve efficiency, consistency, and program effectiveness

Uses performance insights and post-program learnings to continuously improve future VAP planning and execution

Trade Program & Contract Development:

Partners with Trade Marketing, Sales Management, Pricing, and other stakeholders to develop retail, wholesale, and chain trade programs

Supports the development and implementation of commercial initiatives aligned with business priorities and customer needs

Contributes to the development and maintenance of customer contract frameworks

Evaluates program requirements, commercial considerations, and execution implications when developing initiatives

Coordinates cross-functional inputs to ensure programs are practical, aligned, and ready for execution

Supports Sales teams with clear program guidance, requirements, and relevant commercial information

Identifies opportunities to improve trade program processes and strengthen consistency across initiatives

Competitive Contract Intelligence:

Develops and maintains knowledge of competitive retail and wholesale contract structures

Monitors relevant competitive trade and contract activity to maintain an up-to-date view of the commercial landscape

Establishes and maintains a current contract landscape library

Organizes competitive contract information in a clear and accessible format

Develops concise summaries of competitive contract structures and key commercial considerations

Shares relevant insights with the Sales Team to support awareness, planning, and commercial decision-making

Identifies emerging competitive trends and developments that may have implications for future trade programs and customer negotiations

Program Analytics & Performance Improvement:

Analyzes sales programs, trade initiatives, and execution results to evaluate program effectiveness

Uses sales data, KPIs, and operational analytics to identify trends, opportunities, and areas requiring improvement

Measures program performance against established objectives and expectations

Translates analytical findings into clear, actionable recommendations

Incorporates post-program learnings into future program design and planning

Identifies opportunities to improve program processes, execution, and commercial outcomes

Supports informed decision-making through accurate and relevant performance insights

Continuously evaluates and improves commercial program processes and ways of working

Cross-Functional Planning & Stakeholder Management:

Coordinates activities and deliverables across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other stakeholders

Establishes clear timelines, responsibilities, and required inputs for commercial programs

Manages project dependencies and follows up on outstanding actions to maintain program readiness

Builds strong working relationships across functions to facilitate alignment and effective execution

Communicates program requirements, updates, risks, and recommendations clearly to relevant stakeholders

Supports effective implementation of approved programs within established commercial strategies, trade guidelines, pricing direction, contract frameworks, and budget parameters

Identifies operational challenges and facilitates resolution with appropriate stakeholders

Other:

Manages various tasks and projects as they arise and as requested by the manager

Supports broader commercial planning and sales organization priorities and initiatives as required What to expect: At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits: Annual Performance-based Bonus

Employee Stock Purchase Plan

Personal Development Programs

Medical, Dental & Vision Plan for employees & family members

Life Insurance

Matching 401(K)

Paid Time Off (PTO)

Paid Family Leave (20 weeks)

Short-Term & Long-Term Disability

Education/Tuition Assistance

Volunteering Activities

Employee Assistance Program (counseling services for employees & family members)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.