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MGM Resorts
Campaign Analyst - Borgata
Career Insights for Digital Marketing Analyst
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$105,928 / year median in New Jersey
-2% projected decline
Job Description
Atlantic City, New Jersey The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
EntityID=2&jobcode=19389
THE JOB:
It is the primary responsibility of the Marketing Analyst to support the financial feasibility of strategic marketing initiatives with accurate and timely reporting as needed. The Marketing Analyst produces forecasts, pro-forma and post-forma reports, and ad hoc analyses. Strategic and critical thinking skills are required to interpret complex business problems, design, develop, and execute effective solutions, and analyze marketing campaign results to provide actionable information to leadership.THE DAY-TO-DAY
Identify criteria requirements for campaigns; create, validate, and distribute analyses to support strategic marketing initiatives. Create analytical content including campaign forecasts, post-analyses, and ad-hoc reports. Provide and interpret data to produce insights and recommendations to marketing leadership. Identify and analyze crossover trends between segments and properties. Understands and champions the MGM Rewards program and marketing campaigns to promote customer retention. Work with multiple MGM Resorts departments including but not limited to COEs, Corporate Analytics, Direct Marketing, Brand, Information Technology.THE IDEAL CANDIDATE
Bachelor's Degree Required 2+ Years of Prior Relevant Experience in Analytics, Casino Marketing, Database, or related field RequiredTHE PERKS & BENEFITS
Healthcare, financial and time off benefits Wellness incentive programs to help you stay healthy physically and mentally Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more. Free meals in our employee dining room Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the communityVIEW JOB DESCRIPTION
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19389