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Synectics Inc

Consumer Insight Manager (Beauty)

Career Insights for Marketing Analyst (General)

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What they do

A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

$92,096 / year median in New Jersey

-15% projected decline

Explore Career

Job Description

As a Consumer Insight Manager Beauty USA, you will be responsible for the execution of consumer insights tests that will drive business growth in USA. Your focus will be mainly Hair Care. Work closely with the global GCB CI Leads Beauty (based in Geneva) to ensure strategic CI programs and tests are executed in USA. On the day to day, report directly to the Consumer Insight Senior Manager Skin Cleansing & AP deo based in Princeton. Successfully drive the consumer insights tests in USA for Hair Care global consumer brands. Set up tests, liaise with agencies to put in place fieldworks, monitor fieldworks, and ensure data quality. Analyze and synthesize data to develop actionable insights. Prepare reports using our proprietary tool and debrief internal stakeholders on the results. Ensure the proper implementation of established and standard CI methods. Collaborates with cross-functional teams in USA and in other market Prepare research materials and coordinate external research agencies. Monitor fieldwork, ensure proper execution and data quality. Analyze research data and develop actionable consumer insights. Create PowerPoint presentations/reports and present/debrief findings to stakeholders. Follow established Consumer Insights methodologies Set up quantitative tests and develop/support questionnaires.

Shift:

9.00 AM to 5 PM Monday to

Friday Qualifications:

Bachelor's or Master degree in Consumer Insights related discipline or equivalent Minimum 2 years of experience in product or fragrance testing role Good knowledge of consumer insights techniques and methodologies, at ease with PowerPoint, Excel, and usage of software in general Drive for results, self-motivated team player and high autonomy, proactive approach Strong interpersonal and communication skills Fluent in English Quantitative Consumer Insights testing required Product testing

  • strongly preferred Fragrance testing
  • highly preferred Hands-on experience setting up and executing consumer research-not just marketing experience. Agency management experience across the full research lifecycle. Able to independently manage studies from questionnaire setup
  • fieldwork
  • data quality
  • analysis
  • insights
  • reporting
  • stakeholder presentation.
Benefits:
Healthcare Insurance:

Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance:

Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance:

Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. 401(k)

Plan:

The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first of the month following at least 1 calendar year after employment begins. Synectics is an equal opportunity employer. #INDSYN

Benefits

  • 401(k) Plans
  • Dental Insurance
  • Vision Insurance
  • Other Retirement and Savings