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Aktion Associates, Inc
Marketing Operations and CRM Specialist
Career Insights for Marketing Analyst (General)
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Based on Ohio data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$83,785 / year median in Ohio
-18% projected decline
Job Description
Marketing Operations and CRM Specialist Aktion Associates, Inc Maumee, OH Job Details 21 hours ago Benefits 401(k) matching Qualifications Optimizing workflow processes Performance dashboard reports Data integrity assurance Sales management systems support Data quality checks Customer records maintenance Record keeping Data Integration (Data management) Sales analytics & reporting tools Tooling Data structures Dashboard creation Marketing company internal data Dashboard creation support HubSpot Marketing Hub Mid-level Lead Conversion Databases Data quality management Data integrity and documentation Marketing automation systems implementation Integration Platforms (Enterprise solutions) Data analytics Marketing analytics Lead Segmentation CRM system proficiency Application support Process improvement planning Marketing operations Cross-functional collaboration Full Job Description Marketing Operations and CRM Specialist Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2026. We have a high-growth technical environment with a workforce of over 300 professionals. The workforce is highly skilled and consists of application consultants, software engineers, and networking engineers located throughout the U.S and Canada. Role and Responsibilities Administer and optimize HubSpot CRM, including workflows, properties, pipelines, and data structure. Ensure data integrity, governance, and accuracy across customer, prospect, and account records. Manage lead routing, lifecycle progression, segmentation, and sales/marketing handoffs. Build and maintain target account lists, contact databases, and data enrichment processes. Configure and support automated workflows using HubSpot, Common Room, and integrated systems. Develop and maintain dashboards, reports, and analytics to track pipeline, conversion, campaign performance, and attribution. Support integrations between HubSpot, Acumatica CRM, and other marketing and sales technologies. Identify and implement process improvements and automation opportunities to increase efficiency and scalability. Education, Experience and Skills 2-4 years of experience in Operations, Marketing Operations, or related field Experience working in HubSpot or similar CRM environments (Acumatica experience a plus) Strong understanding of sales and marketing data structures Familiarity with enrichment tools, data providers, and signal-based workflows Detail-oriented with strong problem-solving skills Comfortable working cross-functionally with marketing, sales, and operations