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Oklahoma City Thunder

Fan Journey Coordinator

Career Insights for Digital Marketing Analyst

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What they do

A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.

$94,640 / year median in Oklahoma

-1% projected decline

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Job Description

The Oklahoma City Thunder is seeking a Fan Journey Coordinator to support fan engagement strategies across the Thunder's growing digital ecosystem. This role will help bring the fan journey to life through the Thunder app, text messaging (SMS), push notifications, digital campaigns, gamification, and other interactive fan touchpoints. Working cross-departmentally, you will help execute digital experiences, manage fan engagement platforms, and organize data to better understand how fans connect with the Thunder. This role is ideal for someone interested in the intersection of digital marketing, technology, fan experience, and data.
In this role you will:
Execute digital fan journey tactics across the Thunder app, SMS, push notifications, and other digital communication channels Manage fan-facing experiences across the Thunder app and other digital platforms Coordinate digital campaign calendars and ensure fan communications are executed accurately, on time, and in alignment with broader marketing and fan engagement plans Perform routine quality assurance of digital experiences, links, forms, messaging, and fan-facing content prior to launch Pull, clean, organize, and manage fan data and submissions from digital campaigns, lead-generation programs, and other engagement sources Operate digital fan loyalty and engagement platforms, including Kids Club, maintain online rewards, and report on engagement Identify lead-source trends and insights to develop strategies for fan development Perform other duties as assigned What you will bring to the role: Minimum of 2 years of experience in digital marketing, digital engagement, marketing automation, or a related field Understanding of and experience with digital marketing strategies, such as SMS and direct email Ability to think strategically, solve problems, identify opportunities, and improve processes Strong analytical skills with the ability to interpret data and translate insights into clear, actionable recommendations and communications Experience with or working knowledge of API development, Tableau, SQL, or Python preferred Familiarity with HTML, CSS, and JavaScript, including the ability to make basic updates or troubleshoot front-end digital experiences Ability to work independently, take initiative, and collaborate effectively with others Strong organizational skills, professionalism, and attention to detail Additional details: This is a full-time hourly position tentatively reporting to the AVP, Fan Development and Retail. The work schedule requires flexibility, including availability for events and game nights during evenings, weekends, and holidays. The primary work location is the Thunder corporate office at Paycom Center in downtown Oklahoma City, with some events requiring travel throughout the metro area. A valid driver's license, proof of insurance, and reliable transportation are required. Physical requirements include lifting up to 50 pounds and bending. We offer a positive office environment and a robust benefits package including excellent medical, dental, and vision coverage, 401k with matching funds, paid downtown parking, tuition reimbursement, employee ticket options, family gym membership subsidy, parental leave, team shop discount, and much more! The Thunder recognizes that teams with a variety of backgrounds, perspectives and skills make a stronger company. As an Equal Opportunity Employer, the Thunder organization considers applicants fairly on the basis of qualifications, experience and business needs and provides equal opportunity regardless of race, color, age, sex, ancestry, ethnicity, national origin, religion, veteran status, marital status, pregnancy, disability, gender identity, sexual orientation, or any other legally protected status. Applicants are considered regardless of past legal system involvement, based upon the needs of the role, nature of and recency of legal history. The Thunder is committed to a welcoming and inclusive environment for all employees through its RAVE culture - Respect and Value Everyone.