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Senior Analyst Marketing and Customer Intelligence
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Scorecard
Based on Pennsylvania data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$91,117 / year median in Pennsylvania
-15% projected decline
Job Description
Job Description
Senior Analyst Marketing and Customer Intelligence Direct Hire:
Exton, Pennsylvania, US Salary Range:
140000.00 - 180000.00 |
Per Annum Job Code:
371029
End Date:
2026-09-11
Days Left:
0 days, 17 hours left
Title:
Senior Analyst Marketing and Customer Intelligence
Location:
Exton, PA
Duration:
Full time
Salary range: 140k/yr - 180k/yr
Day-to-Day Responsibilities:
Marketing Data Analysis:
Perform analysis using tech stack tools like SQL and Tableau to derive actionable insights.
Voice of Customer (VoC)
Program:
Build and run VoC initiatives through win/loss analysis, customer calls, surveys, NPS, and advisory panels.
Product Marketing Messaging:
Cultivate messaging for the product marketing team based on feedback from decision-makers and influencers.
Competitive Intelligence:
Conduct market research, track industry trends, and perform "secret shopping" on competitors.
Tech Stack & Tool Adoption:
Partner with vendors to support tech stack implementations, change management, and user adoption.
Must-Haves:
Education & Experience:
Bachelor's degree in a related field plus 8+ years of experience in market research, customer intelligence, or competitive analysis.
B2B SaaS /
Tech Focus:
Proven background in B2B marketing, specifically within B2B SaaS or technology environments (Fintech or banking software preferred).
VoC Design Experience:
Hands on experience designing and running structured VoC programs, customer interviews, and advisory boards.
Tool Operation & AI Utilization:
Technical ability to operate surveys, CRM reporting (Salesforce), product analytics (Pendo/Mixpanel), and leverage AI to scale output.
Company Scale Adaptability:
Demonstrated experience spanning both enterprise-level organizations and fast paced startup environments. This is a direct hire opportunity. The selected candidate will be employed directly by our client. All compensation and benefits, including but not limited to medical insurance, retirement plans, paid time off, and other perks, will be provided by the client in accordance with their internal policies and subject to applicable laws and eligibility requirements. Job Requirement
Analytics & Databases:
SQL
Tableau
Pendo
Mixpanel CRM & Operations:
Salesforce (or similar CRM platforms)
Survey Tools Core Competencies:
Market Research
Competitive Analysis
Net Promoter Score (NPS)
Change Management
Reach Out to a Recruiter
Recruiter
Phone
Sanchej Waghmare
sanchej.waghmare@collabera.com
Benefits
- Paid Time Off (PTO)
- Dental Insurance
- Other Retirement and Savings