The Digital Marketing Account Manager & Strategist is a client-facing, highly collaborative role responsible for managing a portfolio of school accounts and ensuring campaigns are planned, executed, optimized, and reported on effectively. You'll serve as a trusted advisor to 20-30 partners/clients, keep projects moving smoothly internally, and play a key role in presenting strategy, results, and recommendations with confidence. This position is ideal for someone who thrives in a fast-paced agency environment, is highly organized, enjoys building relationships, and can balance strategic thinking with hands-on coordination and quality control. Key ResponsibilitiesClient Relationship & Presentation Leadership Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education space Serve as a primary point of contact for a group of EMG clients, alongside the account team Lead and participate in virtual and occasional in-person client meetings Create and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights) Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow-through Account & Campaign Management Support onboarding of new accounts, including kickoff documentation and media plans Coordinate delivery of digital marketing and advertising assets across internal team members and timelines Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, LinkedIn) Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectives Write, edit, and proof ad copy and landing page copy as needed Communicate wins, risks, and challenges promptly and professionally—internally and with clients Identify opportunities to bring additional value to clients through new ideas, testing, and expanded services Reporting & Analytics Develop and present monthly performance reports with clear insights and recommendations Generate and review reporting dashboards (e.g., Google Analytics and Looker Studio) with clients Track client initiatives, seasonal enrollment cycles, and relevant K-12 marketing trends to inform strategy Team & Company Support Collaborate closely with EMG's internal team to keep work accurate, timely, and goal-aligned Support marketing and business development activities as needed (presentations, conferences, trade shows) Other duties as assigned by leadership Ideal Candidate ProfileExperience 5+ years of experience in a professional, client-facing role 2+ years of experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketing Skills & Attributes Self-motivated, proactive team player who can manage multiple priorities while delivering excellent client service. Strong verbal and written communication skills Comfortable presenting to clients and leading meetings (virtual and in-person) Familiarity with landing page/CMS tools (HubSpot, WordPress, Unbounce, or similar) Familiarity with Google Analytics, Google Ads, and Google Tag Manager Experience with professional social platforms (Meta, LinkedIn, etc.) Working knowledge of SEO, paid search, and paid social best practices Organized, detail-oriented, and able to work independently in a fast-moving environment Ability to travel to the Worcester office, client locations, and conferences occasionally (typically less than 5 times per year) Compensation & Benefits This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

Office hours:

Monday-Friday, 8:30am-5:00pm (with flexibility as needed) Holidays and generous PTO Short- and long-term disability, life insurance 401(k) with company match Health and dental insurance options available if needed Must be authorized to work in the U.S. without visa sponsorship

Job Type:

Full-time Pay:

From $70,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance

Work Location:

Hybrid remote in Worcester, MA 01605