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MM
MSC Mediterranean Shipping Company SA
Marketing Analyst
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Based on New York data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$90,827 / year median in New York
-14% projected decline
Job Description
50,000.00 - 60,000.00 USD Job Summary The MSC USA Marketing Analyst is responsible for implementing marketing activations (online & offline) and supporting the annual marketing calendar, always-on activities of the brand as well as local activations to drive awareness, consideration, and conversion. Key Responsibilities and Duties Helps implement Advertising and Marketing campaigns at nationwide level, under the supervision of the Marketing Manager Coordinates multiple media; Handles various email campaigns, including the template designs, calls-to-action, and content used in email sends. Researches and analyzes relevant shipping industry trends and statistics to provide recommendations to commercial management. Plays a role in development of collateral including brochures, video, and photography; Works with different departments in the organization, requesting quotes and finding materials best suited to meet their needs. Assists with event planning and coordination of MSC USA sponsored events (tradeshows, conferences etc.), including working with vendors, event coordinators, and producing collateral material. Assists in tracking, measuring, and analyzing all social media related activity to evaluate ROI. Assists in production of relevant and high-quality content (corporate announcements, creative content, internal comms). Performs other related duties as assigned. Qualifications Required skills / abilities Proficiency in Adobe Creative Suite (Photoshop and InDesign required) Familiar with Microsoft 365 features (Power Bi, Share Point, One Drive) Expertise in email marketing and marketing automation technology Strong analytical and graphic design skills