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T
TEKsystems
Media Strategist
Career Insights for Digital Marketing Analyst
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Scorecard
Based on Tennessee data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$84,052 / year median in Tennessee
+4% projected growth
Job Description
Description The Media Strategist is responsible for overseeing the development, promotion, and audience growth of the College of Business podcast,
Office Hours:
Business Edition, and related digital marketing campaigns. The podcast has grown significantly and now requires a dedicated resource to lead marketing strategy and audience development efforts. This individual will serve as the primary owner of podcast promotion across YouTube, social media, digital advertising, email campaigns, and other digital channels. The role blends content strategy, digital storytelling, marketing writing, social media management, analytics, and audience engagement to expand the reach and impact of podcast programming. Responsibilities include developing and executing marketing strategies, creating written and visual promotional content, managing podcast social media channels, analyzing campaign performance, reporting results to stakeholders, researching content opportunities, coordinating content calendars, and collaborating with hosts, guests, marketing teams, and agency partners. The ideal candidate will possess strong marketing writing skills, experience promoting podcasts and video content, knowledge of YouTube growth strategies, expertise in digital advertising, and the ability to use analytics to inform decision-making. Skills Podcast Marketing & Promotion, YouTube Marketing & Video Promotion, Social Media Management, Digital Advertising, Marketing Strategy & Analytics, Content Creation & Marketing Writing, Podcast production workflows, Media outreach / PR experience, Email marketing campaigns, Guest coordination, Higher education marketing experience, SEO / GEO / AEO optimization, Audio and video editing knowledge, Google Analytics, Looker Studio, Power BI, WordPress, Community engagement, Content calendars and editorial planning Top Skills Details Podcast Marketing & Promotion, YouTube Marketing & Video Promotion, Social Media Management, Digital Advertising, Marketing Strategy & Analytics, Content Creation & Marketing Writing Job Type & Location This is a Contract to Hire position based out of Knoxville, TN. Pay and Benefits The pay range for this position is $21.93 - $39.48/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Knoxville,TN.
San Francisco Fair Chance Ordinance:
Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie Detector:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.Benefits
- Paid Time Off (PTO)
- Sick Leave
- 401(k) Plans
- Other Retirement and Savings