Senior Marketing Analyst -

CRM & Print Strategy Location:

Columbus (Reynoldsburg), OH - Hybrid Onsite 1-2 day per week

Position Type:

Contract About the Role We're looking for an experienced marketing professional who enjoys combining customer insights, analytics, campaign strategy, and cross-functional collaboration to drive impactful customer experiences. This role owns end-to-end planning and execution of integrated marketing campaigns spanning Direct Mail, Email, Push, SMS, App, and Digital experiences. You'll partner across Marketing, Analytics, Finance, Creative, Brand, and Campaign Operations to deliver high-performing customer journeys during one of the company's busiest seasons. Responsibilities Lead strategy and execution of print marketing campaigns Coordinate integrated customer marketing across Email, SMS, Push and Digital channels Build customer segmentation and targeting strategies Manage campaign calendars and execution timelines Analyze campaign performance and recommend optimizations Design and evaluate A/B tests and experimentation Develop creative briefs with Brand and Creative partners Present actionable insights to business stakeholders Required Qualifications Bachelor's degree 3+ years in CRM, Lifecycle Marketing, Customer Marketing or Marketing Analytics Experience with Print campaigns preferred Experience with Email, Push, SMS or Direct Mail campaigns Experience with customer segmentation Strong reporting and analytical skills Excellent communication and stakeholder management Comfortable managing multiple priorities Preferred Qualifications Retail or eCommerce marketing Loyalty marketing Budget forecasting Financial modeling Experience supporting holiday or seasonal campaigns #PSI2 #LI-JU1

Work Location:

Hybrid remote in Reynoldsburg, OH 43068