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TEKsystems

Web Optimization Analyst

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What they do

A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.

$88,693 / year median in Florida

-1% projected decline

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Job Description

  • Must be able to go W2 directly with client
  • Must be located in the Orlando area and able to go onsite 1-2 times a week
  • This role is a contract through end of the year with strong chance of extension
  • Description
JOB SUMMARY
The Sr Web Analyst is responsible for leading the successful delivery of digital experimentation initiatives across our client's web experiences. This role contributes to the end-to-end execution of A/B tests, personalization campaigns, and feature validation initiatives by partnering with Product, UX, Engineering, Analytics, Marketing, and QA teams. The position translates business objectives into executable testing plans, coordinates implementation, manages timelines and risks, ensures launch readiness, and upholds experimentation governance and quality standards. The ideal candidate combines strong technical understanding, and cross-functional collaboration to accelerate experimentation velocity while delivering high-quality guest experiences.
MAJOR RESPONSIBILITIES
Implementation & Management (50%)
  • End-to-end delivery of web experiments from intake through launch.
  • Develop execution plans, timelines, and implementation requirements.
  • Coordinate Product, Engineering, UX, Analytics, Marketing, and QA.
  • Manage Adobe Target, Optimizely, or similar experiment configurations.
  • Launch readiness and production deployment. Quality Assurance & Governance (30%)
  • Perform functional QA across browsers, devices, and customer journeys.
  • Validate targeting, analytics, traffic allocation, and experience rendering.
  • Maintain documentation, governance, and launch checklists.
  • Monitor launches and coordinate hotfixes when required. Communication & Collaboration (20%)
  • Provide status updates and risk communications.
  • Facilitate kickoffs, implementation reviews, and launch approvals.
  • Drive continuous process improvements and experimentation best practices.
QUALIFICATIONS
Bachelor's degree in Business, Marketing, Computer Science, Information Systems, Engineering, or related field.
EXPERIENCE REQUIRED
3+ years supporting digital products, experimentation, web delivery, or digital implementation.
REQUIRED
Experience with Adobe Target Understanding of Adobe Analytics, GA4, or comparable analytics platforms. Experience coordinating Agile delivery across cross-functional teams. Strong project management, organization, communication, and stakeholder management skills. Job Type & Location This is a Contract position based out of Orlando, FL. Pay and Benefits The pay range for this position is $60.00 - $70.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Orlando,FL.
Application Deadline This position is anticipated to close on Sep 5, 2026. About TEKsystems We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
San Francisco Fair Chance Ordinance:
Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.