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T
TEKsystems
Web Optimization Analyst
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Based on Florida data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$88,693 / year median in Florida
-1% projected decline
Job Description
- Must be able to go W2 directly with client
- Must be located in the Orlando area and able to go onsite 1-2 times a week
- This role is a contract through end of the year with strong chance of extension
- Description
JOB SUMMARY
The Sr Web Analyst is responsible for leading the successful delivery of digital experimentation initiatives across our client's web experiences. This role contributes to the end-to-end execution of A/B tests, personalization campaigns, and feature validation initiatives by partnering with Product, UX, Engineering, Analytics, Marketing, and QA teams. The position translates business objectives into executable testing plans, coordinates implementation, manages timelines and risks, ensures launch readiness, and upholds experimentation governance and quality standards. The ideal candidate combines strong technical understanding, and cross-functional collaboration to accelerate experimentation velocity while delivering high-quality guest experiences.MAJOR RESPONSIBILITIES
Implementation & Management (50%)- End-to-end delivery of web experiments from intake through launch.
- Develop execution plans, timelines, and implementation requirements.
- Coordinate Product, Engineering, UX, Analytics, Marketing, and QA.
- Manage Adobe Target, Optimizely, or similar experiment configurations.
- Launch readiness and production deployment. Quality Assurance & Governance (30%)
- Perform functional QA across browsers, devices, and customer journeys.
- Validate targeting, analytics, traffic allocation, and experience rendering.
- Maintain documentation, governance, and launch checklists.
- Monitor launches and coordinate hotfixes when required. Communication & Collaboration (20%)
- Provide status updates and risk communications.
- Facilitate kickoffs, implementation reviews, and launch approvals.
- Drive continuous process improvements and experimentation best practices.
QUALIFICATIONS
Bachelor's degree in Business, Marketing, Computer Science, Information Systems, Engineering, or related field.EXPERIENCE REQUIRED
3+ years supporting digital products, experimentation, web delivery, or digital implementation.REQUIRED
Experience with Adobe Target Understanding of Adobe Analytics, GA4, or comparable analytics platforms. Experience coordinating Agile delivery across cross-functional teams. Strong project management, organization, communication, and stakeholder management skills. Job Type & Location This is a Contract position based out of Orlando, FL. Pay and Benefits The pay range for this position is $60.00 - $70.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Orlando,FL.