About the Position We are a growing healthcare and wellness organization seeking a Marketing Automation & CRM Specialist to manage and continually improve our digital marketing, lead-management, customer-engagement, and content-development systems. Our organization currently operates multiple wellness clinics and is preparing for continued expansion. We use GoHighLevel (GHL) as our primary marketing, CRM, and lead-management platform and work with several outside marketing and development partners. This position will serve as the internal owner of GoHighLevel while also helping develop and oversee marketing content across our digital channels. The successful candidate will work closely with third-party GHL developers, advertising partners, website developers, designers, and social media partners to ensure our marketing systems and content are aligned with our business objectives. We are not necessarily looking for a full-time software developer . We are looking for someone who understands marketing automation, CRM systems, lead conversion, digital content, and GoHighLevel well enough to manage the platform, make routine changes, identify opportunities for improvement, and effectively direct outside developers and marketing partners on more complex projects. The ideal candidate is analytical, creative, technically comfortable, marketing-oriented, and passionate about using automation, AI, and strong content to generate measurable business results. What You Will Be Responsible ForOwn Our GoHighLevel Platform You will be the primary internal owner of our GoHighLevel environment.

Responsibilities include:

Manage and maintain our GoHighLevel CRM and marketing platform. Understand and manage pipelines, opportunities, workflows, triggers, tags, custom fields, forms, calendars, email campaigns, SMS campaigns, and reporting. Make routine changes and improvements to GHL workflows without relying on outside developers for every modification. Test workflows and identify automation or data issues. Ensure leads are properly routed, assigned, followed up with, and tracked. Maintain clean and accurate CRM data. Document workflows, campaigns, processes, and system changes. Help standardize GHL configurations across multiple clinic locations. Manage Our Outside GoHighLevel Development Partner We occasionally use an experienced third-party development company for advanced GoHighLevel development, AI automation, integrations, and complex technical projects.

You will:

Serve as the primary liaison between our company and the outside development team. Translate business and marketing requirements into clear development projects. Prioritize development requests. Review proposed workflows before development begins. Test and approve completed development. Ensure projects are delivered correctly and on time. Identify problems and communicate required corrections. Maintain documentation of all third-party development. Help ensure that our company maintains ownership and knowledge of our marketing infrastructure. You should be technically knowledgeable enough to understand what our developers are building and ask the right questions, even if you are not personally writing custom code. Content Development & Digital Marketing This position will also play an important role in the development and oversight of our marketing content.

You will:

Develop original marketing content for social media, websites, email campaigns, landing pages, and other digital platforms. Help create educational and promotional content related to our services. Write and edit website copy, social media posts, email campaigns, SMS campaigns, advertising copy, blog content, and landing-page content. Create content calendars and coordinate messaging across multiple platforms and clinic locations. Work with third-party marketing agencies, social media partners, designers, photographers, videographers, and website developers to oversee the development of marketing content. Provide direction, feedback, and approval on third-party content before publication. Ensure all content is consistent with our brand, voice, business objectives, and marketing strategy. Ensure messaging is accurate, professional, and appropriate for a healthcare and wellness environment. Identify new content opportunities based on services, promotions, customer questions, market trends, and campaign performance. Help develop content that supports lead generation, patient education, customer retention, and cross-service awareness. Repurpose successful content across social media, websites, email, SMS, and other marketing channels. Use AI tools where appropriate to improve content development, research, editing, ideation, and production efficiency. Monitor content performance and make recommendations based on engagement, traffic, conversion, and lead-generation results. We are looking for someone who can both create content internally and effectively manage outside partners who assist in producing content at scale . Lead Management & Conversion A significant part of this position is ensuring that marketing leads do not fall through the cracks. You will manage and improve systems for: New lead capture Immediate speed-to-lead response Missed-call follow-up Lead assignment Lead qualification Appointment conversion Appointment confirmations Unresponsive-lead nurturing Cancellation recovery No-show recovery Long-term lead nurturing Former-patient reactivation Patient retention Referral campaigns Reputation and review management You will regularly evaluate where leads are being lost and implement changes designed to improve conversion. Marketing Campaign Management You will work with leadership and clinic personnel to develop and execute marketing campaigns across multiple services.

Potential service lines include:

Medical weight loss Hormone replacement therapy Women's wellness Men's health Aesthetics Peptide therapy IV therapy General wellness services Responsibilities include: Develop email and SMS campaigns. Build audience segments. Create lead-nurturing sequences. Develop former-patient reactivation campaigns. Coordinate promotional campaigns. Manage campaign and content calendars. Assist with landing pages and lead forms. Develop and test marketing offers. Coordinate messaging across social media, websites, email, SMS, and paid advertising. Perform A/B testing. Monitor campaign performance. Recommend changes based on results. AI & Marketing Automation We are actively looking for opportunities to use AI to improve marketing effectiveness, content development, and customer service. You will work with our development and marketing partners to develop and manage AI-powered systems such as: AI-assisted lead response Conversational AI Website chat SMS lead qualification After-hours lead engagement Appointment assistance Automated FAQ responses Voice AI where appropriate AI-assisted content creation AI-supported research and content ideation Intelligent workflow routing You will help ensure that AI remains within appropriate boundaries and that medical or clinical questions are escalated to qualified healthcare personnel rather than answered by marketing automation. Reporting & Analytics You will be responsible for helping leadership understand what is working and what is not.

Key metrics may include:

Number of leads Lead source Cost per lead Speed to lead Contact rate Appointment-booking rate Appointment show rate Lead-to-patient conversion Cost per acquired patient Revenue by lead source Revenue by campaign Lost-lead reasons No-show rate Reactivation rate Patient retention Marketing return on investment Website traffic and conversions Social media engagement Content performance Employee follow-up performance You should be comfortable looking at data, identifying problems, and recommending solutions—not simply producing reports. What We Are Looking ForRequired Qualifications 2+ years of digital marketing, CRM, marketing automation, content marketing, or related experience. Hands-on experience with GoHighLevel or significant experience with a comparable marketing automation/CRM platform. Understanding of CRM pipelines, workflows, automations, email marketing, and SMS marketing. Strong understanding of lead generation and lead nurturing. Strong written communication and content-development skills. Experience creating marketing content for websites, social media, email, or digital campaigns. Ability to edit and improve content created by outside marketing partners. Ability to understand a customer journey and translate it into automated workflows. Experience working with outside agencies, developers, designers, vendors, or technology partners. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Strong attention to detail. Ability to manage several projects simultaneously. Ability to work independently and take ownership of projects. Highly Preferred Advanced GoHighLevel experience. Experience building or modifying GHL workflows. Experience managing a multi-location GHL environment. Experience with AI marketing automation or conversational AI. Experience using AI tools for content creation and marketing. Experience managing social media content calendars. Experience writing website and landing-page content. Experience overseeing outside creative or marketing agencies. Experience with Zapier, Make, webhooks, APIs, or similar integration tools. Experience with Meta Ads and Google Ads. Experience with lead attribution and digital marketing analytics. Healthcare, wellness, medical weight-loss, HRT, aesthetics, dental, med-spa, or other appointment-based healthcare experience. Experience developing marketing campaigns for multiple locations. Programming experience is beneficial but not required . What Success Looks Like The person in this role will help us create a marketing system in which: Every lead is captured. Every lead receives timely follow-up. Employees know exactly which leads require attention. Leads do not disappear because someone forgot to call them. Marketing sources can be connected to actual appointments and patients. Appointment cancellations and no-shows automatically receive appropriate follow-up. Former patients are systematically re-engaged. Marketing campaigns are measurable. Our social media and website content is consistent, professional, timely, and aligned with our strategy. Outside marketing partners are effectively managed and held accountable for quality and deadlines. AI and automation reduce repetitive work without sacrificing the customer experience. Our systems and marketing processes can easily be replicated as we open additional locations. Leadership has clear visibility into marketing performance and return on investment. Who Will Do Well in This Position You may be a great fit if you frequently look at a business process and think: "There has to be a better way to automate this." You may also be a great fit if you look at a website, social media campaign, or marketing message and immediately see ways to make it clearer, more engaging, and more effective. We want someone who enjoys understanding how technology, marketing, content, people, and processes work together. You should be comfortable moving between marketing strategy, content development, and technology. One day you may be developing an HRT lead-nurturing campaign; another day you may be editing website content or reviewing social media posts from an outside agency; and another day you may be meeting with our GHL developers to design an AI-powered lead-response system. We value people who identify problems and recommend solutions rather than simply waiting for instructions.

Compensation Base Salary:

$75,000-$95,000 per year, based on experience. Additional performance-based compensation may be available based on company and individual performance. Benefits and additional employee perks will be discussed during the interview process. How to Apply Please submit your resume along with a brief description of your experience with: GoHighLevel Marketing automation CRM systems Content development Social media marketing Website content AI-based marketing tools Lead-generation and conversion workflows Managing outside developers or marketing agencies If you have personally built GoHighLevel workflows, funnels, pipelines, automations, AI solutions, social media campaigns, website content, or other marketing assets, please include examples of the types of systems or campaigns you have developed. We are particularly interested in candidates who can explain not only what tools they have used, but how they used those tools and content strategies to improve business results.

Pay:

$75,000.00 - $95,000.00 per year

Benefits:

Employee assistance program Employee discount Flexible schedule Paid time off Relocation assistance

Work Location:

In person