Senior Manager, MarTech

Who We Are Working at Reece & Fortiline means being part of a growing global company that brings our purpose and values to life every day. We celebrate our team members living our values and provide opportunities to build a long and remarkable career. We're proud to support essential industries helping bring clean air and water to everyone. To learn more about our purpose and values, visit our career site at https://careers.reece.com/us/ Purpose In the spirit of improving end-to-end CX and driving adoption of digital tools, the purpose of this role is to bridge the gap between marketing execution, customer experience, and technology infrastructure across Reece USA. This role will serve as the primary marketing liaison to the IT team to help deliver scalable, connected systems while supporting day-to-day digital marketing operations across all divisions. Key Responsibilities Manage 1 direct report (Customer Service Specialist) supporting eCommerce and branch-related customer inquiries and NPS program execution Execute and support email marketing campaigns across all divisions (lapsed customers, events, campaigns) Manage and fulfill GMB updates, audits, and optimization for branch listings Own website content updates via CMS (Builder/Contentful) Support SEO and local search optimization across all divisions Partner with cross-functional teams to execute lead generation strategies Maintain and manage digital content calendar and marketing workflows Support maX adoption initiatives through digital content and communications Partner with IT to build and maintain a connected marketing ecosystem, including website infrastructure, customer data flows, CRM integration, and platform interoperability Own and manage Reece's marketing technology stack, including CMS (Contentful / Dato), CRM (Salesforce → Dynamics), email platforms, Tealium (CDP), and Power BI Identify gaps and opportunities to improve system integration, reduce manual processes, and increase operational efficiency Establish best practices for campaign execution, customer segmentation, and platform utilization Ensure marketing platforms are properly configured, fully utilized, and aligned with business goals Partner with 3rd party analytics teams to connect website behavior, campaign performance, and sales data into actionable insights Build and maintain marketing performance dashboards in Power BI to track and analyze email performance, website activity, campaign results, and revenue impact Support development of sales enablement tools, campaign assets, and customer journey improvements Align digital efforts with in-branch experience and broader service design initiatives Provide direction and oversight to ensure timely resolution of customer issues and effective capture of customer feedback Translate customer insights into actionable improvements across marketing, digital experience, and service design Key Competencies and Skills Required Ability to build and scale a modern marketing technology ecosystem Strong cross-functional collaboration skills, particularly with IT and analytics teams Ability to balance hands-on execution with strategic system thinking Strong project management and organizational skills Analytical rigor with a focus on continuous improvement and customer experience optimization Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment Strong communication skills with ability to influence stakeholders across all levels Demonstrates learning agility, innovation, and a solutions-oriented mindset Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com Minimum Qualifications Bachelor's degree 4-5+ years of experience in digital marketing, marketing operations, or marketing technology roles Preferred Qualifications Master's degree Experience working in the building products sector Experience partnering with IT or engineering teams on system integrations and platform development Our commitment to excellent customer service is just part of our story. We're also dedicated to supporting our most valuable asset, our associates! One of the ways we do this is by offering a variety of high-quality benefits for our associates and their families. All full-time associates are eligible for the following benefits: Medical and Dental Insurance Flexible Spending Accounts and Health Savings Accounts Company-paid Life Insurance Short Term Disability 401(k) Plan Paid Time Off (PTO) - plus paid holidays Parental Leave Voluntary benefits: Vision Long-term Disability Voluntary Life and AD&D Insurance Additional Voluntary Benefits through Corestream We're an equal opportunity employer and we welcome diversity and inclusion! Reece USA is an Equal Opportunity Employer— Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, and any other status protected by law. At Reece, we are dedicated to helping our customers build a stronger, safer, and more comfortable future. With over 100 years of customer-first focus, we empower our people to make an impact every day. Whether you're helping our trade customers with essential products or supporting our network from the Dallas-based Support Center, you'll be part of a team that thrives on innovation, collaboration, and a "get it done" attitude. Join us in improving lives through expert service, quality products, and a commitment to excellence across the plumbing, HVAC, Bath+Kitchen and waterworks industries. Reece is an EEO/AA/Disability/Vets Employer.