Description Our client, a B2B organization in Houston, is looking for a Digital Marketing Analyst to turn marketing data into clear, actionable insight. This person will measure campaign performance across channels, build reporting that leadership relies on, and help the team spend smarter. It's a great fit for someone who is as comfortable telling the story behind the numbers as building the dashboard. Responsibilities

+ Build and maintain dashboards and recurring reports in [Tableau / Power BI / Looker Studio]

+ Analyze performance across paid, organic, email, social, and web channels to identify trends and opportunities

+ Manage GA4 configuration, event tracking, and tag management through Google Tag Manager

+ Develop and refine attribution models to measure channel contribution to revenue

+ Calculate and report on KPIs including CAC, ROAS, conversion rates, and customer lifetime value

+ Partner with marketing, sales, and finance to define goals and measurement frameworks

+ Design and analyze A/B and multivariate tests

+ Present findings and recommendations tostakeholders in clear, non-technical terms Requirements Qualifications + 3-5 years of experience in marketing analytics, digital analytics, or a related analytical role

+ Advanced proficiency in GA4 and Google Tag Manager

+ Hands-on experience with [Tableau / Power BI / Looker Studio]

+ Strong Excel skills; SQL experience strongly preferred

+ Understanding of attribution models and marketing funnel metrics

+ Ability to communicate data insights to non-technical audiences

+ Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field

+ Experience with CRM data from Salesforce or HubSpot Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .