Digital Marketing Analyst

Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions.

In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative—someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful.

This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.

Key Responsibilities

• Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic.
• Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation.
• Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams.
• Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI.
• Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization.
• Conduct A/B testing and performance experiments to improve marketing outcomes.
• Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey.
• Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness.
• Translate complex data into clear, easy-to-understand recommendations for stakeholders.
• Assist with forecasting performance and providing data-driven recommendations for future campaigns.